 |
| Despite the difficulties, many furniture store owners continue to maintain production. |
(VLO) Interior decoration trends have changed a lot when the need to build a home is focused, and consumers are willing to pay for quality and functional furniture.
In which, furniture, handicrafts still find their own place, local businesses have changed in production technology, updated market trends to diversify products.
Consumers still prefer
On the market today, wooden furniture, handicrafts are usually made from woods such as cedar, oak, ebony and many other precious woods, they are handcrafted by skilled craftsmen. and passionate.
Each type of wood has its own color, grain, and characteristics, creating a diversity and richness for products.
In general, carpentry products or wood carvings often have traditional designs such as water hyacinth, four-quarter paintings, four-quarter paintings, altar cabinets, diaphragms, couplets; furniture such as tables, chairs, cabinets and other household items.
Each product has its own, unique and artistic beauty, not only beautifying the living space but also expressing the aesthetic taste of the owner.
Thanks to the advancement in technology, many businesses have invested in research and product development, changed production technology, applied modern software to design designs, create many unique products. , raising aesthetic standards.
Instead of using manual tools as before, many production facilities have invested and used cutting machines, chisels, CNC lathes, etc. to increase output, save labor, and diversify designs.
In addition, to attract consumers, many businesses and establishments have created their own differences and advantages such as price, design, etc.
Mr. Tang Hong Minh - shop owner and Minh Tham Interior Decoration Production Facility (Phu Loc Commune, Tam Binh District) uses "garden trees" such as oak wood, cuffs, tra, yellow cotton melaleuca ... to make production materials, creating handicraft furniture products at affordable prices, suitable for many market segments.
“When the market for wooden furniture industry is saturated, I switch to using locally available wood sources, materials are both easy to find and can create products at low cost, suitable for use. of the majority of people in the region. Thanks to that, the products made are still available evenly.
Consumption markets are both inside and outside the province. As long as customers order designs and materials, they will be delivered anywhere," Minh said.
Many handicraft store owners shared that a period of time furniture was subject to competition from industrial wood products, imitation wood, etc., so the market was almost saturated.
But if comparing the demand for wooden furniture with other interior products, consumers still prefer to choose wooden furniture, because although it has a higher cost, wooden furniture wins in terms of quality and durability. long.
Need to position, upgrade the brand
In fact, the handicraft furniture market still has certain potentials for development. The combination of art and meticulous production has created products that are both valuable and unique.
However, the handicraft industry has been facing many existing and limited problems, such as: monotonous designs, outdated technology, lack of capital, uncertain market, inadequate raw materials. stable, young labor force looking for jobs with higher incomes, so the establishment fell into moderate production.
Many woodworking businesses shared that, after the COVID-19 epidemic, the wooden handicraft market also faced certain difficulties, businesses struggled to maintain production and business activities. .
 |
| Many wooden products with sophisticated handicrafts are well received by consumers. |
Mr. Tang Hong Minh shared: "Since 2019, due to the epidemic situation and difficult economic situation, the purchasing power in the wood industry has slowed down, and sales have only prospered during Tet.
Many furniture manufacturing establishments in the vicinity have reduced production, faced difficulties in doing business and many other problems such as hiring workers, cost of premises, fierce competition with other product lines. products from other materials, so they also rest a lot or work in moderation".
In order to maintain and develop the handicraft industry, economic experts say that businesses and production facilities need to reposition their brand positions in the market.
Need to identify strengths, weaknesses, what worked well and what needs to be changed and upgraded to fit the current and future market.
Facilities need to promote activities of building, developing brands and marketing products. Especially, in the trend of exploding technologies, it is necessary to make good use of the advantages of e-commerce platforms, social networks, and information technology applications in promoting products and brands.
At the same time, it is necessary to innovate and receive new and advanced technologies in the production of handicraft products; promote the application of modern machinery, technology and equipment in improving the design, packaging, design and quality of products.
This will help the product brand, the business always make a good impression on consumers.
Article, photo: MY TRADE - THAO TIEN
