Labubu Billionaire Fever

Labubu creates a fever among young people. Photo: Instagram

In recent months, Labubu has become a sought-after figure among young people and a hot keyword searched on social networks.

After a photo of Lisa (Blackpink) "unboxing" the Labubu character collection, items related to this rabbit quickly "sold out".

According to The Nation Thailand, all Labubu-related products on the website are constantly out of stock, buyers can only buy second-hand from groups or find used items.

In Vietnam, Labubu trading and buying groups have more than 80,000 members, active every day.

In particular, limited editions such as Vans, Catch me, Love me, Time to Chill... are also sold in auction form, with starting prices of millions of dong.

Some individual models also cost 300,000 - 1,000,000 VND depending on the version and year of release. Not only are plastic models in high demand, items such as teddy bears and Labubu keychains are also popular.

Lisa, Rosé and many famous stars use Labubu keychains as handbag accessories, making the uses of these toys more diverse and attractive to young people.

Before the "billion-dollar" fever that Labubu brought, the debate about the uses, values, and costs of art toys was also heatedly discussed.

While many young people are "crazy" about Labubu, some say it is an expensive hobby that does not bring much value and is just a trend.

Labubu created a fever after Lisa posted it on her personal page. Photo: Instagram

Art toys, also known as designer toys, originated in Hong Kong in the 1990s. Created by artists, these toys are produced in limited quantities, causing their prices to skyrocket.

The appeal of art toys is growing, considered by many to be a form of art. Companies, including Pop Mart, are constantly improving their designs, launching beautiful collections.

The turning point of this toy line was the appearance of the blind box. The blind boxes would be wrapped in multiple layers, and the player would not know which model they had chosen until they opened it.

A collection usually has 12 models, if purchased individually, the buyer will choose any blind boxes to own the toys randomly.

From that foundation, another form was born called "secret" - secret model. Secret items are designed with completely different colors and shapes, with a random chance of winning only about 0.52%, always a very rare model and sought after by many people.

Before Labubu, the art toy "phenomenon" was called Be@rbrick. Initially, Be@rbrick was created as a mascot to celebrate the 2001 World Character Convention, then became an expensive toy sought after by collectors.

Every year, two new Be@rbrick collections are launched, in collaboration with celebrities or luxury brands.

The plastic bears are so sought after that they command sky-high prices. In Thailand, the most expensive Be@rbrick model is the Yue Minjun 'Qiu Tu' 1000%, which was auctioned for 181 million baht (131 billion VND).

Mr. Wang Ning, CEO of Pop Mart, once said: "Art toys are not models for children, but collectibles."

The cost of owning a rare art toy and their sophistication and meticulousness show that these toy models can be compared to other luxury collectibles such as watches, handbags, shoes...

These toys are escaping traditional showrooms, making them more accessible and appealing to a younger generation of "collectors," according to Grit Daily.

The commercial appeal and cultural promotion of this collecting phenomenon has shown the great potential of art toys, when toys become a hobby for adults.

Source: https://laodong.vn/giai-tri/con-sot-tien-ti-labubu-thoi-thuong-va-ton-kem-1382592.ldo