'Huawei Princess' becomes brand ambassador.

The daughter of Huawei's founder continues to be the face of the company's products, sparking a wave of commentary on her "keeping money at home" marketing strategy.

Yao Anna holds the Pura X Max, Huawei 's newly launched smartphone. Photo: Huawei .

On April 15th, Huawei announced Yao Anna and Wang Anyu as the official brand ambassadors for its Pura X Max foldable phone. The announcement, posted on the company's Weibo account, immediately trended and sparked a huge wave of discussion on Chinese social media.

Yao Anna is the daughter of Ren Zhengfei, the founder of Huawei, and is nicknamed "little princess" by netizens. Meanwhile, Wang Anyu is a familiar actress to Chinese audiences. This is not the first time the two have collaborated with Huawei. Yao Anna's relationship with the brand began in March 2025 when she became the brand ambassador for the Pura line.

This choice immediately sparked many humorous comments online. Many netizens joked that Huawei "made a fortune this time by saving a huge amount on advertising costs, typical of keeping profits within the company." However, the majority of opinions acknowledged the suitability between the two ambassadors and the product's positioning.

"Huawei's announcement was really clever. They managed to maintain the popularity of the topic while ensuring a perfect match between the ambassador and the product—a win-win situation," said tech commentator Xiao Lei Bibi.

In the promotional images, Yao Anna wears a sleek black leather jacket, exuding a cool and stylish vibe, holding a Pura X Max phone. Wang Anyu wears a simple suit, projecting a calm demeanor. Commentator Xiao Lei Bibi noted that the Pura X Max focuses on a high-end foldable screen, aiming for a fusion of technology and fashion . Yao Anna's charisma and Wang Anyu's youthful energy are well-suited to the product's two target customer groups.

In terms of hardware, the Pura X Max adopts the industry's first wide-angle folding design, addressing the limitations of traditional foldable screens. This is one of the core points that Huawei wants to emphasize through this promotional campaign.

Xiao Lei Bibi also noted that Yao Anna's high level of education and sophisticated image are well-suited to the high-end positioning of the Pura line, attracting expert customers and high-segment users. Meanwhile, Wang Anyu appeals to a younger customer base thanks to her dynamic image and popularity gained from film projects.

Source: https://znews.vn/cong-chua-huawei-lam-dai-su-thuong-hieu-nha-post1644207.html