Page 163 reports that income from advertising is one of the biggest and easiest sources of revenue for celebrities. Beijing Xingfeng Cultural Media Co., Ltd. has released a price list for celebrity groups, showing that artists can earn as much as others in a lifetime by signing just one advertising contract and appearing on screen for 30 seconds.
According to Xingfeng's price list, some legendary stars command exceptionally high prices, such as Faye Wong and Tony Leung, who sign advertising contracts with fees of around 50 million RMB. Xiao Zhan once broke the advertising fee record with 60 million RMB, but on average he receives 25 million RMB per endorsement contract. This is a high rate for young actors.
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Chinese artists earn huge sums of money by acting as brand ambassadors. |
The highest-paid young artist for advertising is Yi Yang Qianxi, with 30 million RMB. Following him is Hu Ge, the famous Shanghai-based actor who earned 26 million RMB from his contracts.
Wang Yibo is currently the king of advertising in China, holding 33 contracts with numerous high-end brands. He receives 20 million RMB for each endorsement deal.
Veteran artists such as Gong Li, Sun Li, and Stephen Chow received a fee of 25 million RMB. Wu Jing, Huang Bo, Huang Xiaoming, Zhou Jie, Wang Yuan, and Wang Junkai also commanded high fees of 20 million RMB.
Among A-list stars, Zhao Liying quoted the highest fee at 18 million RMB. Yang Mi, Liu Wen, Song Qian, Xie Tingfeng, Ge You, and Wang Zhiwen set a reference price of 17 million RMB.
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Liu Yifei, Zhao Liying, and Yang Mi are highly paid by brands thanks to their long-standing popularity and attractive image. |
Rising A-list artists, young in age and with a large fan base, often receive fees of 15 million RMB for a one-year brand endorsement contract, including Dilraba Dilmurat, Huang Jingyu, Chen Feiyu, Chen Weiting, Shen Teng, Jiang Shuying, Yang Zi, Yang Yang, Li Xian, Zhu Yilong, Zhang Ruojun, Zhou Dongyu, Liu Haoran, Liu Yifei, Tong Liya, Wang Hedi, Wang Baoqiang, Angelababy, Tang Wei, Yang Chaoyue, MC Wang Han, singer Lin Junjie, table tennis player Sun Yingsha, Yao Chen, singer Hua Chenyu, Liu Shishi, Zhou Xun, Huo Jianhua...
Guan Xiaotong is known as the "nation's daughter," a child star who has been recognized by many audiences since she was young. Therefore, she receives a fee of 14-23 million RMB to participate in advertisements.
Zhang Linghe is a rising star, holding 18 endorsement deals with fees ranging from 8-10 million RMB. Companies also have to pay Wang Anyu, Ding Yuxi, Zhang Zifeng, Jing Tian, Yu Shuxin, and Ouyang Nana similar prices.
According to 163 , advertising contracts are divided into different levels; the more the client requests, the higher the fee. The price for using only printed advertising images differs from that for advertising with video . Performance fees and appearance fees are also calculated separately. Some short-term advertising contracts can bring in 5-7 million RMB in 3 months.
Companies must clearly state their specific requirements for promotional collaborations, such as the duration, format of the advertisement, whether filming is required, the number of filming sessions during the collaboration, whether the artist participates in company events, the number of events, and the company's projected budget for hiring a representative. However, the artist's remuneration is not entirely their own but is also shared with the advertising agency, management company, etc.
On the other hand, according to Sina , luxury brands typically don't charge high advertising fees. In fact, it's celebrities who are eager to collaborate with major brands to enhance their own status. Some artists even pay out of pocket for the additional costs associated with major brand endorsements simply to improve their profiles.
According to Sina , when collaborating with a brand, artists must conduct thorough research to determine if the product is suitable for them and whether it has been involved in any scandals during production. For example, Jing Tian was banned from accepting new advertising contracts for three years for promoting a low-quality product. Similarly, MC Wang Han promoted a financial app, and when the company faced legal troubles, the actor was criticized by thousands of people who had sent money or invested through the app, trusting in Wang Han's reputation.
Source: https://znews.vn/dan-sao-kiem-tien-khung-post1665360.html
