Recognizing coffee as a key crop to promote local socio -economic development, for many years, along with supporting farmers in applying technological advancements to production and building clean agricultural production areas, Huong Hoa district has actively coordinated with specialized agencies in certifying planting area codes, organic certification, and developing the geographical indication (GI) "Khe Sanh Coffee". These are the "passports" that help Khe Sanh coffee products conquer major markets.
The use of the geographical indication "Khe Sanh Coffee" is expected to be a passport to help Khe Sanh coffee reach further markets - Photo: LA
Planted in Huong Hoa district nearly 100 years ago, coffee varieties such as Liberica, Robusta, and Arabica have proven to be well-suited to the local climate and soil conditions. Coffee has long been a primary source of income for a significant portion of the population and a key agricultural product of the district and province.
To date, a large coffee-growing area has been established, covering over 4,600 hectares, of which more than 3,900 hectares are in production, mainly concentrated in the communes of Huong Phung, Huong Loc, Huong Tan, Tan Hop, Tan Lap, Huc, and Khe Sanh town. Arabica coffee has become a famous coffee variety, renowned not only domestically but also internationally under the Khe Sanh coffee brand.
With the unique characteristics of Khe Sanh coffee, many brands of products originating from Khe Sanh coffee have appeared on the market, such as: Arabica coffee Khe Sanh, Khe Sanh coffee, Khe Sanh Origin coffee... Many Khe Sanh coffee products have been recognized as provincial-level OCOP products.
In particular, from 2021 to 2024, Arabica coffee products from units in the district won many top awards when participating in Vietnamese specialty coffee competitions. In fact, when searching for the phrase "top rated cafe Khe Sanh," in just 0.39 seconds, there were over 19.3 million search results. Thus, Khe Sanh coffee has proven its true reputation in the domestic and international markets.
According to Pham Trong Ho, Vice Chairman of the People's Committee of Huong Hoa district, in order to ensure the growing area and meet the requirements of the export market, and protect the reputation and quality of coffee products, in recent years, Huong Hoa district has actively supported farmers in applying scientific and technical advancements to production, building clean agricultural product areas; supporting businesses to invest in processing industries from industrial promotion sources, contributing to promoting the development of raw material areas, creating jobs for workers, and increasing the added value of products.
Simultaneously, in coordination with the Institute of Soil Science and Agricultural Chemistry, the Intellectual Property Office, and the Department of Science and Technology, the task of "Registering, protecting, managing, and developing the Geographical Indication (GI) for Khe Sanh coffee products of Quang Tri province" is being carried out. Accordingly, the GI-registered products include: green coffee beans, roasted coffee beans, and ground coffee that meet sensory and quality criteria. They are grown, cared for, harvested, processed, and preserved according to proper techniques. The production area for GI-registered products includes the communes of Huong Phung, Huc, Huong Tan, Ba Tang, Tan Lien, Tan Hop, Tan Lap, Huong Linh, Huong Son, Huong Loc, A Doi, and Khe Sanh town.
According to Mr. Nguyen Quang Hai, Deputy Director of the Institute of Soil Science and Agricultural Chemistry, geographical indications (GIs) are signs used to distinguish products originating from a specific area, locality, region, territory, or country. To be protected by a GI, products must have a reputation, quality, or characteristics primarily derived from geographical conditions. Because of this factor, GI-protected products will easily stand out, and may even be more valuable than similar products on the market.
On the other hand, the application of geographical indication (GI) protection also helps prevent and combat the production and trading of counterfeit and substandard goods, which diminish the value and reputation of GI-bearing products. To date, more than 130 GIs have been protected in Vietnam, including 13 foreign GIs. GIs help branded products not only conquer the domestic market with 100 million people but also serve as a "passport" for Vietnamese branded products to access demanding markets such as the EU and Japan. GIs are also an effective tool for protecting our country's key specialties and agricultural products. This also motivates farmers to boost production, improve product quality, and expand commercial scale.
According to Mr. Pham Trong Ho, in order to continue fulfilling its nhiệm vụ and to effectively manage and utilize geographical indications, Huong Hoa district is currently directing specialized agencies to strengthen the Khe Sanh Coffee Association so that it can gradually participate in management work immediately after receiving geographical indication protection certificates from the Intellectual Property Office.
Actively coordinate with the Department of Science and Technology, the Institute of Soil Science and Agricultural Chemistry, and especially the Intellectual Property Office to expedite the assessment process of the geographical indication registration application for "Khe Sanh Coffee" during the 2024 coffee harvest season, so that the right to use the geographical indication can be granted to organizations and individuals. This will allow the protected geographical indication for Khe Sanh coffee to be brought to market in 2025.
"Successful registration of geographical indications will help growers and businesses achieve high economic efficiency, raise awareness among growers about strict procedures, create valuable products; contribute to the development of tourism associated with the region, and promote local socio-economic development," Mr. Ho affirmed.
Le An
Source: https://baoquangtri.vn/de-ca-phe-khe-sanh-vuon-xa-190053.htm
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