Searching for tourism products that appeal to Japanese tourists.

Japanese tourists on the streets of downtown Ho Chi Minh City - Photo: QUANG DINH

The event was co-organized by the Vietnam-Japan Friendship Association of Ho Chi Minh City, Tuoi Tre newspaper, and Saigontourist Group.

According to the organizers, with the goal of finding solutions to attract international tourists, including Japanese tourists, to Vietnam during the end of the year and in the coming period, and at the same time contributing to promoting diplomatic , economic, trade and tourism relations between the two countries, the workshop will focus on analyzing the tourism landscape of Vietnam and Japan. Through this, it will seek traditional and technological solutions to boost the potential flow of Japanese tourists.

The program will feature representatives from the Japanese Consulate General in Ho Chi Minh City, leading Vietnamese travel and tourism businesses and companies, and experts and knowledgeable individuals about Japanese tourism. Participants will share strategies to effectively exploit and accelerate the growth of the international tourist market, particularly the Japanese market.

Specifically, representatives from the Ho Chi Minh City Department of Tourism will discuss changes in the Japanese market, which is among the top 10 international tourist markets for the city; Japanese experts will share insights on new consumer behavior among tourists, along with technological solutions and new products proposed by travel and tourism companies to anticipate the influx of international tourists in the final months of the year.

At the same time, the workshop also addressed the opportunity to promote Vietnamese tourism to international friends through digital tools and social media as an essential solution.

According to the Vietnam National Tourism Administration, in the first eight months of 2024, Japanese tourists ranked fifth in Vietnam with 461,000 arrivals. Although still among the top 10 largest markets for Vietnamese tourism, Japan's position is no longer as leading as it was before the COVID-19 pandemic.

Overall, the trend of Japanese tourists traveling abroad has decreased across destinations, not just Vietnam. Data from the Japanese government indicates that the percentage of citizens with valid passports has also declined sharply.

Before the pandemic, approximately 24% of the Japanese population possessed passports, but by 2023, only 17% had valid passports, reflecting a decline in demand for overseas travel. According to the latest statistics, 35% of Japanese people have no intention of traveling abroad amid the currency's devaluation.

However, if Vietnam's tourism industry can understand and satisfy the needs of Japanese tourists, there will still be opportunities to encourage them to visit Vietnam.

Ho Chi Minh City, with its advantage of high satisfaction ratings from Japanese tourists, continues to be a preferred destination. Recently, several hotels in the city have enhanced their promotional packages for Japanese tourists, offering special discounts for those visiting Vietnam for business. In addition, these packages include airport transfers, flexible room upgrades, and the addition of Japanese cuisine to the menu.

However, according to businesses, the tourism industry still has much work to do to extend the length of stay and increase spending by Japanese tourists.

Source: https://tuoitre.vn/di-tim-san-pham-du-lich-hap-dan-khach-nhat-ban-20240923174956417.htm