Art space in the heart of a heritage site.
Phong Nha has long been a popular destination with its unique natural wonders within the Phong Nha-Ke Bang National Park, a World Natural Heritage site. Landmarks such as Phong Nha Cave, Thien Duong Cave, Son Doong Cave, Nuoc Mooc Stream, and Chay River-Dark Cave attract hundreds of thousands of domestic and international tourists each year. However, most of the activities in Phong Nha take place during the day. When night falls, tourists often lack entertainment and cultural options to continue exploring this heritage site.
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| The music program "Returning to the Heritage Region of Phong Nha By Night" takes place every Saturday evening in Phong Nha commune - Photo: HN |
Based on this reality, the People's Committee of Phong Nha commune, in coordination with the Phong Nha Tourism Association, organized the music program "Returning to the Heritage Region of Phong Nha By Night" every Saturday evening at the Phong Nha Tourism Center. From the very first performances, the program attracted the attention of local people and numerous tourists. Without a grand stage or elaborate special effects, "Phong Nha By Night" captivated audiences with its simplicity, intimacy, and genuine emotions.
As the lights begin to illuminate the legendary Son River, the musical atmosphere of "Phong Nha By Night" becomes vibrant and captivating. Deeply moving love songs and lively, youthful melodies, blended with the fresh air of the Phong Nha landscape, create a colorful nighttime spectacle, attracting the attention of many tourists and locals alike.
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| The concert attracted a large crowd of locals and tourists - Photo: HN |
More than just an art performance, "Phong Nha By Night" is built as an open community cultural space where art, music, and local cultural values are connected and shared.
Mr. Phan Hai Ha, Chairman of the People's Committee of Phong Nha commune, said that organizing the program is a suitable direction in the context of the locality focusing on developing tourism in a sustainable way.
"This initiative aims to gradually overcome the limitations of nighttime tourism products in the area, create tourism products with local identity, and foster cultural and artistic exchange within the community; contributing to promoting the image, people, and values of the Phong Nha-Ke Bang National Park World Natural Heritage site, while also promoting tourism and service development and enhancing the visitor experience," Mr. Ha emphasized.
The launch of the "Returning to the Heritage of Phong Nha By Night" music program not only adds a new tourism product but also opens up a promising direction for the development of the local night-time economy. This is considered an important step to diversify activities serving tourists, extend their stay, and increase their spending when visiting the Phong Nha heritage site.
An attractive meeting point
What makes the "Returning to the Heritage Region of Phong Nha By Night" music program so special and appealing is its community aspect. The stage isn't exclusively for professional artists but is open to all music lovers. In each performance, audiences can easily spot members of local arts clubs, locals, tourism staff, or even tourists themselves taking to the stage to sing. Music thus becomes a bridge connecting everyone, bridging the gap between performers and audience.
"Besides musical performances, this is also a place for cultural exchange activities and community experiences, creating a fun and friendly weekend highlight for locals and tourists visiting Phong Nha," said Ms. Tran Thi Tu, Head of the Culture and Social Affairs Department of Phong Nha Commune People's Committee.
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| A performance from the music show "Returning to the Heritage Land of Phong Nha By Night" - Photo: HN |
In that space, each story about the land, people, and local culture is retold in different ways through music and simple conversations. Visitors come not only to listen to the songs but also to experience the everyday life of the people in the Phong Nha heritage area.
Mr. Tran Trong Hieu, a tourist from Hai Phong, shared: “This is a very meaningful program, creating a musical space that is both intimate and vibrant. Coming here, we get to interact with people through music. These are very memorable experiences.”
The open and friendly atmosphere of the music night also attracted many foreign tourists who joined in the interactive activities. The songs sung in many different languages created a truly festive atmosphere at night.
"Here, we enjoyed the music, the local cuisine, and the fresh air by the Son River. It was a very relaxing and meaningful experience," said Ms. Hoang Thanh Hoai, a tourist from Thanh Hoa.
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| A large crowd of locals and tourists came to watch the music night in Phong Nha - Photo: HN |
The setting for the "Returning to the Heritage of Phong Nha By Night" music program along the Son River also provides opportunities for service businesses, restaurants, cafes, and other businesses to cater to tourists. Many visitors choose to stay an extra night or extend their stay to fully experience the weekend atmosphere in Phong Nha.
According to Mr. Nguyen Thanh Hai, Chairman of the Phong Nha Tourism Association, the program also aims to promote the role of local communities, businesses, and tourism establishments in building a civilized, friendly, and attractive tourism environment.
"We hope that every citizen will become a tourism ambassador, working together to promote the image of Phong Nha and create beautiful experiences for tourists," Hai shared.
After five nights of performances, the "Returning to the Heritage Land of Phong Nha By Night" music program has clearly demonstrated its appeal, with an increasing number of attendees. More than just a place to enjoy art, it's also a space for meeting, connecting, and capturing beautiful moments of this heritage site for many tourists.
Accordingly, a friendly, culturally rich, and vibrant Phong Nha has left unforgettable impressions on visitors. This is also when the "Returning to the Heritage Region of Phong Nha By Night" music program truly shines, becoming a unique cultural meeting point where every encounter with visitors becomes a beautiful memory amidst the Phong Nha-Ke Bang heritage region.
Le Hoai Nam
Source: https://baoquangtri.vn/van-hoa/202606/diem-hen-hap-dan-giua-mien-di-san-8a76fbd/
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