Dien Bien elevates the rice industry.

Việt Nam•09/01/2024

The product has a geographical indication.

Located in the Dien Bien basin, the Muong Thanh plain, the largest in the Northwest region, stretches over 20km in length and has an average width of... With a radius of 6km, the total area for two rice crops per year is over 4,000 hectares. Dien Bien rice is known throughout the country, especially for two varieties. Rice: IR64 and Bac Thom No. 7 rice are produced in the Muong Thanh fields. These are two selected rice varieties from a collection of imported seeds, approved by the Ministry of Agriculture. The Ministry of Agriculture and Rural Development recognized it as an official variety in Vietnam in 1986 and 1998.

In fact, since 1986 To date, dozens of rice varieties have been introduced for trial cultivation in the Muong Thanh fields, but only these two varieties have proven successful. The rice variety is cultivated by the people on a stable area because its characteristics are suitable for the soil conditions, resulting in high-quality rice grains. Good. In 2014, the Bac Thom No. 7 and IR 64 rice products were recognized by the Intellectual Property Office. Received geographical indication for Dien Bien rice.

Since 2015, Dien Bien district has implemented several models of integrated rice production and consumption, achieving positive results. A prime example is the "single-variety model," which has significantly reduced mixed rice varieties and improved rice quality. Participating farmers apply technical measures across the entire area from the beginning of the season, such as: concentrated machine transplanting, fertilization, water management, and pesticide spraying. The percentage of mixed rice and weeds has decreased by nearly 90% compared to areas outside the model; the rice plants grow uniformly and flower uniformly.

Recognizing rice as its main crop, Dien Bien district has focused on implementing comprehensive development solutions such as: reorganizing and strengthening agricultural service cooperatives, effectively managing service provision, and guiding farmers in production investment. This includes replanning rice fields, building internal irrigation and transportation systems, reorganizing production, and emphasizing the application of scientific and technological advancements from seed selection and intensive farming to disease control. In addition to the Seng Cu and Bac Thom No. 7 varieties, many new high-yielding, high-quality rice varieties with short growing seasons, suitable for the local weather and climate, have been introduced into production. As a result, the value and brand of Dien Bien rice have been affirmed and are continuously developing.

Boosting trade promotion

In fact, like many other provinces in the northern mountainous region, rice production in the Muong Thanh - Dien Bien rice fields is currently... Negatively affected by climate change; small-scale production methods... Most products face many difficulties in construction. Building a brand and establishing supply chains are essential for sustainable sales.

According to Decision No. 3340, dated September 25, 2014, of the Intellectual Property Office. The geographical indication for Dien Bien rice is only used for two products: Bac Thom No. 7 and IR 64 rice. However, currently on the market, the brand "Rice" The term "Dien Bien" is being used for many different types of rice such as Huong Viet, Seng Cu, Te Dau, and glutinous rice. This constitutes a violation of geographical indications. This is causing Dien Bien rice products to lose credibility in the market and directly affecting the legitimate interests of consumers. Manufacturing and selling products.

Currently, Dien Bien province implements integrated support through various support policies. The central and provincial governments provide support for trade promotion, e-commerce, and industrial development. The Provincial People's Committee issues programs and plans. Organize trade and e-commerce promotion activities in stages and on an annual basis.

In addition, support businesses and cooperatives in bringing Agricultural products and processed rice products participate in many trade promotion programs both domestically and internationally. For example... such as border trade fairs, programs to bring Vietnamese goods to rural areas; trade fairs in: Can Tho , Da Nang, Son La, Lang Son, Bac Ninh, Quang Ninh, Thai Nguyen, Hanoi , Hai Phong, Lao Cai, Hue... Many rice products from businesses in these areas. The province has participated in trade fairs in neighboring Laos, such as trade fairs in Luang Prabang, Phongsaly, and Oudomxay provinces.

Through e-commerce support policies, many businesses and cooperatives involved in processing rice products have received assistance. Specifically, during the period 2018-2022, support was provided to businesses to build 15 e-commerce websites; 3 Shop.One sales management software programs; and 5 Email system, Facebook fanpage; 8 electronic invoicing software packages + digital certificate servers; 5 email and fanpage systems; 10 certificates Digital letters on USB tokens; 15 sets of smart sales management solutions; support for product distribution and sales on e-commerce platforms. Reputable e-commerce. A typical example is Thanh Yen Agricultural Service Cooperative, which has introduced Tam Sang rice products into the Winmart supermarket chain. Truong Huong Company introduces Huong Viet 3 product into the clean food chain of Bac Tom and Soi Bien...

In the coming period, Dien Bien province will continue to focus on supporting agricultural production in a safe manner, connecting production with consumption, and forming value chain linkages. It will support advanced technology in processing to enhance the value of rice and processed rice products. It will also provide market information, build brands, and increase the value of the rice industry.

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