As a pioneering enterprise in digital transformation, Ban Me Green Farm Co., Ltd. has proactively sought out software applications to apply to its production and product distribution activities.
In addition to applying smart agricultural equipment systems in managing personnel, taxes, planting, and caring for crops to produce high-quality products, the unit has also linked with many organizations and individuals through social media to sell Nova tomato products for farmers without needing to meet buyers in person…
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| Ban Me Green Farm Co., Ltd. has partnered with numerous organizations and individuals through social media to sell its Nova tomato products. |
Ms. Nguyen Thi Thai Thanh, Director of Ban Me Green Farm Co., Ltd., shared that in the digital age, production and business cannot ignore e-commerce, a highly interactive environment with low costs. However, businesses need to change their mindset in brand building. In all orders, the company is very cautious, prioritizing reputation to establish its brand. Especially to grasp trends and take advantage of the 4.0 industrial revolution, businesses not only need to proactively develop operational plans and tell a compelling story through their products, but also keep up with digital transformation, effectively utilizing e-commerce, KOLs (individuals or organizations with in-depth expertise in a specific field and who are trusted by many), and KOCs (influential consumers in the market) to sell their products.
Operating in the coffee and chocolate industry, in addition to increasing brand presence at high-end domestic retail outlets, e-commerce, and domestic tourism retail, EDE Farm Trading and Service Co., Ltd., with its MISS EDE coffee and chocolate brand, is also proactively embracing digital transformation. Currently, MISS EDE products are distributed through tourism retail channels, with over 100 stores at 7 international airports in Vietnam and hundreds of specialty stores in Buon Ma Thuot, Nha Trang, Da Lat, Da Nang, Ho Chi Minh City, Hanoi, and Hoa Binh.
Mr. Hoang Danh Huu, Director of EDE Farm Trading and Service Company Limited, shared that, in parallel with direct sales, the company has invested in purchasing technological equipment and boosting customer outreach through online sales channels. The company has also promptly applied artificial intelligence (AI) to its production, business operations, personnel training, and market information updates.
In terms of state support, departments, agencies, and localities in the province have focused on building and perfecting institutions to create a favorable environment to promote digital transformation and support businesses in accessing the digital economy . During the 2021-2025 period, the province plans to allocate approximately 330 billion VND from capital construction funds, and about 20 billion VND annually from operational funds to implement digital transformation tasks. Besides developing policies and improving technical and technological infrastructure, the province has also set two key priorities: training and developing digital human resources; and promoting the application of digital technology in the economic activities of businesses and boosting digital application in society and the community.
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| EDE Farm Trading and Service Company Limited, with its MISS EDE coffee and chocolate brand, is proactively embracing digital transformation. |
The Provincial People's Committee and various departments and agencies have developed numerous plans and implemented solutions to promote innovation, support businesses in digital transformation, and gradually automate production processes and service provision. As a result, Dak Lak has initially formed a network of mentors to support startup businesses and facilitate digital transformation. The province has also focused on promoting solutions to foster the development of an innovative startup ecosystem linked to the province's digital transformation process, with an emphasis on collaboration between universities, research institutes, and innovative startup businesses.
Specifically in the trade and service sector, the Department of Industry and Trade has implemented numerous solutions to accelerate and promote digital transformation in production and business activities. These include encouraging commercial enterprises to innovate and apply technology to production to meet the increasingly high demands of the people. Simultaneously, it is strengthening support for businesses and households in trade promotion, advertising, and product distribution, and promoting the application of information technology and management software in business operations.
Source: https://baodaklak.vn/kinh-te/202506/doanh-nghiep-chuyen-minh-be61260/
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