Bringing Vietnamese goods into international retail

QNgTV - Vietnamese goods are expanding their presence in international retail systems thanks to the connections of the Vietnamese community abroad.

Representatives from Vinamilk introduce dairy products to Russian consumers. Photo: VNM

A notable achievement is that broken rice (com tam) is now available at over 1,000 Matsuya restaurants in Japan. Approximately 10 tons of Vietnamese fish sauce are also imported for use in the preparation.

This success stems from the collaboration between domestic businesses, representative offices, and the Vietnamese community abroad. In Japan, over 600,000 Vietnamese people are considered an important bridge.

In France and many other markets, overseas Vietnamese businesses are shifting from simply selling products to building brands and product value.

The government also aims to develop a distribution system for Vietnamese goods in countries with Vietnamese communities by 2030.

Leveraging the overseas Vietnamese network is seen as a crucial solution for Vietnamese goods to enhance their position in the international market.

Source: https://quangngaitv.vn/dua-hang-viet-vao-ban-le-quoc-te-6518339.html