Effective distribution channels for Vietnamese goods.
As the unit selected by the Department of Industry and Trade to build a model of a Vietnamese product sales point called "Proud of Vietnamese Goods," since 2017, Co.opmart Dong Ha has organized a 100m2 booth in the self-service area of the supermarket. All goods sold are 100% domestically produced, meeting standards for quality, food safety, origin, and labeling. To date, the Vietnamese product sales point in the supermarket has become a visual and practical channel for promoting Vietnamese products to consumers.
Ms. Nguyen Thuy Lam, residing in Ward 1, Nam Dong Ha commune, said: “I am very meticulous when shopping, especially for food and household goods. Previously, I often hesitated when choosing between domestic and imported products. But since discovering the Vietnamese product section at Co.opmart Dong Ha, I feel completely at ease. The products here all have clear origins, full food safety certifications, and reasonable prices.”
 |
| In supermarkets, Vietnamese goods account for over 90% of the products on the shelves, making shopping convenient for consumers - Photo: TT |
According to statistics, the province currently has 15 supermarkets, over 140 local markets, and hundreds of convenience stores in operation. At WinMart and Bach Hoa Xanh supermarket branches in the province, goods of Vietnamese origin account for approximately 90% of the total merchandise on display.
Ms. Le Thi Thien Van, owner of the Bach Hoa Xanh supermarket in Vinh Linh commune, shared that, with its strength in supplying agricultural and food products, the store always prioritizes importing products from businesses and cooperatives that have achieved quality standard certifications. These products not only have a stable supply and reasonable costs but also yield better profit margins compared to imported goods.
Ms. Ho Thi Thai Hau, manager of Thai Hau Supermarket in Ba Don ward, said that consumers are increasingly favoring Vietnamese goods due to their superior design, quality, and price. The store's monthly revenue from Vietnamese-made products is approximately 1 billion VND. In particular, the supermarket maintains close ties with many cooperatives and production facilities in the province, contributing to enhancing the value of local agricultural products such as Truong Thuy peanut oil, Quang Thuy wooden chopsticks, Quang Phuong rattan skewers, Tan An sesame brittle, and Hai Ninh chewy sweet potatoes.
Preliminary surveys indicate that goods of Vietnamese origin currently account for 80%-90% of the total products sold in modern retail systems. According to assessments from management units, the decisive factor enabling Vietnamese goods to dominate this distribution channel is the growth of domestic retail chains and purely Vietnamese distribution systems.
In response to the "Vietnamese people prioritize using Vietnamese goods" campaign, retail outlets have been playing a bridging role between producers and consumers, providing customers with quality, diverse products at stable prices, while also becoming an effective channel for promoting local products and regional specialties.
Modernizing the retail store system.
Vietnamese goods have established a firm foothold in the market and are trusted and chosen by consumers. However, to further boost the popularity of Vietnamese goods, modernizing the system of traditional retail and grocery stores in localities is an urgent requirement. Recognizing the importance of applying digital technology in commercial activities, the Department of Industry and Trade has proposed to the Provincial People's Committee to issue a plan to pilot the support for digital transformation of retail stores in the province in 2026.
According to Deputy Director of the Department of Industry and Trade Dao Anh Tuan, the proposed plan is to support at least 10 retail stores in the province to transition from traditional business models to online business. Participating stores will be equipped with POS machines, barcode scanners, QR code payment systems for cashless transactions, and connections to banks and e-wallets.
Besides providing sales and inventory management software, the program also directly supports small business owners in building online sales channels on major e-commerce platforms such as TikTok Shop, Shopee, or their own websites; and provides in-depth training on livestreaming skills and promoting domestic products on social media.
The program aims for 100% of recipient units to experience digital platforms and software applications for tracking consumer behavior and customer interaction, thereby improving customer service efficiency and optimizing business operations.
If approved for implementation, this pilot project will create a digital transformation impetus for the entire retail system, from enterprises to individual business households. The implementation process is systematically organized, from reviewing and assessing the current situation to transferring modern technological tools. This aims to help businesses, stores, and retail households optimize operations, improve business efficiency, enhance capabilities and competitive advantages, create new value, and contribute to the development of the national digital economy and within each industry, sector, and locality.
Thanh Truc
Source: https://baoquangtri.vn/kinh-te/202606/dua-thuong-hieu-hang-viet-vuon-xa-3184a21/
![[Photo] Strengthening character and expertise: Intense training for artillery soldiers.](https://vphoto.vietnam.vn/thumb/1200x675/vietnam/resource/IMAGE/2026/06/30/1782815602541_lu-368-1875-4571-jpg.webp)
