The 2026 World Cup finals will officially open in the early hours of June 12th in Mexico, marking the beginning of the biggest football festival on the planet, which will be held for the first time in three North American countries: Canada, the United States, and Mexico.
The festival is just around the corner.
Accompanying fans throughout the journey of the biggest football event on the planet, alongside live broadcasts of matches on television channels, Nguoi Lao Dong Newspaper will implement a large-scale media plan across multiple platforms, from print and online newspapers to social media, aiming to bring a vibrant, engaging, and informative World Cup experience to its loyal readership.
To kick off this campaign, on the morning of June 8th, the talk show "World Cup 2026 - Scale and Difference" was held at the Nguoi Lao Dong Newspaper's editorial office. The guest panel included former Vietnamese national team language assistant Le Huy Khoa, singer Thien Vuong (from the MTV group), and female commentator and MC Thao Uyen, along with host and journalist Huynh Sang, who presented an overview of the 2026 World Cup.
The talk show "World Cup 2026 - Scale and Difference" kicks off the media campaign of Nguoi Lao Dong Newspaper. (Photo: QUOC AN)
Held for the first time across three countries on the largest scale in history, the 2026 World Cup will undoubtedly be remembered for its pioneering role, as modern technology, artificial intelligence, and data are predicted to completely transform the game. Football is entering its biggest revolution since becoming a professional sport .
The guests on the talk show reminisced about past World Cups. While MC Thảo Uyên's passion for football began during the World Cup, former language assistant Lê Huy Khoa recalled his experiences flying across South Korea and even Japan to watch the 2022 World Cup. If two co-hosting nations delivered an unimaginable tournament, imagine how "awesome" an event co-hosted by three countries across much of North America would be.
Spanning the largest area in history with 16 host cities, the 2026 World Cup presents a significant travel challenge for FIFA, the teams, and the media alike, making travel between venues a major obstacle. Spectators will also likely have to endure thousands of kilometers of flight time to follow their favorite team.
The World Cup of technology
If viewers who followed the 1986 World Cup still remember Diego Maradona's "masterpiece" seen on color television screens that had only recently appeared in Vietnam, then, as MC Thao Uyen affirms, Gen Z fans will likely favor smartphones, a means for them to watch football anytime, anywhere with modern technology that meets almost all their requirements.
Singer Thien Vuong expressed his admiration for what FIFA could implement at the 2026 World Cup, from VAR technology, goal-line technology, semi-automatic offside detection technology, referee cameras, Trionda balls with smart sensor chips... All of these would transform the 2026 World Cup into a multimedia festival, not simply a sporting, entertainment, or commercial event.
From the perspective of someone who has assisted Coach Park Hang-seo in various national teams and has had the opportunity to travel extensively and listen to many people, Mr. Le Huy Khoa emphasized the commercial aspect of the World Cup, an event that consistently brings FIFA billions of USD. A significant portion of this is channeled to support national federations, especially the governing bodies of the teams participating in the World Cup.
This is why teams are willing to fight for the World Cup, as it means additional funding and opportunities to develop national football. The promotional impact of the team's image or every moment they appear in the stands at the World Cup stadiums is truly invaluable.
Getting more interesting every day.
The "Accompanying the World Cup" column in the Nguoi Lao Dong newspaper initially provides a lot of interesting information for fans, revolving around the final preparations of the national teams. Besides current news, the newspaper also features noteworthy sections such as: Pre-match analysis, Tactical analysis, Professional commentary, Person of the Day, Letters from America... These sections are written by experienced sports writers, coaches, former coaches, and former players.
In addition to print editions, Nguoi Lao Dong Newspaper is bringing the World Cup closer to its readers through a series of live Q&A sessions, prediction activities, interactive games, and more. World Cup information on Nguoi Lao Dong Online will also be a key focus of the 2026 World Cup campaign, alongside being disseminated on more than 20 social media platforms of Nguoi Lao Dong Newspaper.
Source: https://nld.com.vn/dua-world-cup-2026-den-gan-nguoi-ham-mo-196260608214006283.htm
