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'Elemental' is Pixar's worst opening weekend film.

Báo Thanh niênBáo Thanh niên20/06/2023


Over the past three days of the weekend, the animated film Elemental (directed by Peter Sohn) grossed only $29.6 million in the North American market, making it Pixar's worst opening weekend ever, according to Hollywood Reporter .

'Elemental' là phim Pixar có doanh thu mở màn tệ nhất  - Ảnh 1.

Elemental 's current box office performance makes it unlikely the film will be a box office success in the future.

Elemental 's North American box office revenue last week was lower than that of Toy Story, released in 1995, which grossed $29.1 million. Adjusted for inflation, this would be around $50 million today. Box office observers predict that in its first four days of release (starting June 18th), the film will only earn a meager $33.4 million.

Typically, Pixar films are expected to have an opening weekend of at least $50 million or more. Elemental received an A rating from audiences on CinemaScore and a respectable 76% on Rotten Tomatoes, but these scores couldn't salvage the film's opening weekend revenue.

Looking at recent box office records, in December 2022, DreamWorks' animated film Puss and Boots: The Last Wish only grossed a meager $12.4 million in its opening weekend in North America, yet its global total revenue reached $480.9 million. Similarly, Pixar's Ratatouille , released in 2007, earned $47 million in North America but ultimately raked in $623.7 million globally, according to Box Office Mojo.

'Elemental' là phim Pixar có doanh thu mở màn tệ nhất  - Ảnh 2.

It's a shame for the superhero movie The Flash ; it's entertaining but struggled to make money at the box office.

Elemental shares the same fate as two other Pixar films, The Good Dinosaur (2015) and Onward (2020), which had opening weekends under $50 million. Elemental 's future, in its competition with the blockbuster The Flash (which is also struggling financially with a disappointing opening weekend of $55.7 million), is unpredictable. American media outlets have noted that, historically, Pixar films have easily drawn audiences to theaters, but with Elemental , that might be much more difficult.



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