Retain the right of consent

In an age where artificial intelligence (AI) can create faces, voices, or even entire performances in seconds, the worrying question is whether humans still have control over their own images, voices, and identities.

From the European Parliament in Brussels, Belgium, Hollywood actress Cate Blanchett has partnered with the non-profit organization RSL Media to launch the free online tool Human Consent Registry, which allows artists and individuals to proactively decide whether AI is permitted to use their images, voices, movements, or other identifying characteristics.

It's no coincidence that a two-time Oscar-winning actress is dedicating so much time to a technology project. According to Cate Blanchett, in the age of AI, each person's identity is also a form of intellectual property, and consent must be the first principle before any AI system can exploit data.

Instead of opposing AI, the project aims to build a “consent infrastructure” where people can publicly choose three levels: allow use, allow conditional use (such as requiring payment or copyright recognition), or completely reject it. This information will form a transparent database that AI developers and digital platforms can refer to when using the data.

Actress Cate Blanchett (right) at the European Parliament ( Photo: European Parliament)

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Notably, everyone from movie stars and anyone else—artists, musicians, writers, content creators—to ordinary internet users can register. In the future, the platform aims to protect works of art, fictional characters, and trademarks. This is a new approach; instead of relying solely on litigation after rights are violated, people can establish boundaries from the outset. The initiative has received support from many big names such as Javier Bardem, Tom Hanks, Meryl Streep, Helen Mirren, Viola Davis, and director Steven Soderbergh.

The emergence of the Human Consent Registry indicates that the debate about AI is entering a new phase. While previously the focus was on how powerful AI is, the emphasis is now shifting to the principles by which AI should operate. As technology advances, the value of consensus becomes increasingly important, because creativity is born from data, and also from the personality, emotions, and unique characteristics of each individual.

A leading Hollywood star's decision to stand up for individual rights sends a thought-provoking message. The future of AI will not only be determined by increasingly intelligent algorithms, but also by whether humans have the courage to defend their right to ownership of their identity. In the ongoing technological revolution, the right to say "yes" or "no" will become the most important foundation for innovation and creativity to coexist.

During a dialogue at the European Parliament, director Soderbergh emphasized that this is not a law or a barrier to AI, but rather a persuasive mechanism for technology to develop in a way that respects human beings. This message also aligns with the direction of the European Union after the enactment of the AI ​​Act – the world's first comprehensive legal framework for artificial intelligence.

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Source: https://www.sggp.org.vn/giu-quyen-dong-thuan-post859544.html