Google spends $26.3 billion to monopolize search engine

Google spent $26.3 billion in 2021 to become the default search engine on web browsers and smartphones, according to data from US officials.

The news that Google spent $26.3 billion to monopolize its search engine was announced on October 27 in an antitrust trial against Google in a US federal court, in which much evidence was presented by the Department of Justice and a series of state attorneys general.

Google spends tens of billions of dollars to become the default search engine on smartphones and web browsers.

No single company is paid by Google, but Apple is likely to receive the lion's share. Research firm Bernstein estimates that Google may be paying Apple around $19 billion a year to be the default search engine on Apple products.

According to the Justice Department’s lawsuit, Google has paid billions of dollars each year to distributors — including major device makers like Apple, Motorola, LG, Samsung; wireless carriers like AT&T, T-Mobile, Verizon; and browser developers Mozilla, Opera, UCWeb — to secure its position. In many cases, that prevents those partners from doing business with Google’s competitors.

For its part, Google says users can switch their default search engine with just a few clicks.

According to documents released in court, Google's search division generated more than $146 billion in revenue in 2021, while the cost of buying traffic reached more than $26 billion. Statistics from 2014 show that Google's search engine generated $47 billion in revenue and spent about $7.1 billion on default placement. That means the division's revenue tripled between 2014 and 2021, while the cost to partners increased nearly fourfold.

Source: https://baoquocte.vn/google-chi-263-ty-usd-de-doc-quyen-cong-cu-tim-kiem-248006.html