Vietnamese goods dominate

With just over a month left until the Lunar New Year 2025, the Tet gift basket market these days is becoming more vibrant than ever as shopping demand increases, especially for gifts and presents. This year's Tet gift baskets prioritize domestic products to promote the consumption of Vietnamese goods, which is also an increasingly popular trend because the quality of domestic goods is improving, along with affordable prices, suitable for Vietnamese families.

Tet gift baskets have been "on the shelves" with many beautiful designs.

Walking around major supermarkets in Thanh Hoa City such as Go! Thanh Hoa, Co.opmart... we noticed that Tet gift baskets were displayed on shelves, with a variety of designs, from popular to high-end for customers to easily choose. Ms. Tran Thi Hai, Dong Huong ward, is choosing gift baskets to give to relatives, sharing: "I see that gift baskets now are not only beautifully designed but also have all the necessary products, very convenient, suitable as gifts for relatives and friends. I prioritize gift baskets with domestic products and regional specialties, gift baskets using packaging and rattan baskets, which are both beautiful and environmentally friendly."

Tet gift baskets at Go! Thanh Hoa supermarket are mainly Vietnamese products with prices ranging from 400,000 VND to 2,000,000 VND.

This year's Tet gift baskets are also diverse with many segments from popular to high-end, ranging from 400,000 VND to 2,000,000 VND. Traditional gift baskets with candies, tea, wine, melon seeds... are still popular, the trend of health gifts such as bird's nest, ginseng, cordyceps, honey... is becoming more and more popular, especially after the COVID-19 pandemic. Organic and environmentally friendly products are also chosen more, customers can choose the products and value of the gift basket to suit their budget and gifting purpose. Vietnamese confectionery brands such as Kinh Do, Hai Ha, Bibica... green tea, Trung Nguyen coffee or Thai Nguyen tea, Ben Tre coconut jam, Binh Phuoc cashew nuts... are consumed quite strongly this year.

Ms. Thu Ha, a grocery store owner in Dien Bien ward, said: "This year, she imported domestic products to sell because they have attractive prices instead of imported goods. Mid-range Tet gift baskets, with prices ranging from VND200,000 to VND600,000, are popular with many customers because of their affordable prices but still ensure quality. Manufacturers also understand customer psychology, so affordable gift baskets are pre-ordered 20% more than the same time last year."

Mid-range priced Tet gift baskets are chosen by many customers this year.

Not only in supermarkets and grocery stores, Ms. Trinh Le Giang in Dong Ve ward started her business by selling homemade Tet gift baskets: “At first, I only made them for friends and relatives. After receiving positive feedback, I started designing gift baskets for business. The gift baskets cost from 400,000 VND to more than 1,000,000 VND, and I also received orders from a number of small businesses. On average, I sell more than 10 orders a day and will have a profit of about 1,500,000 - 2,500,000 VND/day. The items made are all purchased from supermarkets, with clear origins.”

The products Ms. Giang chooses all have clear origins, most of which are domestic products.

In addition to traditional Tet gift baskets with candies, wine, tea..., gift baskets made from fruits and agricultural products are also becoming a popular trend, especially in recent years. These gift baskets not only have high nutritional value but are also suitable for a healthy lifestyle, friendly to the environment. The advantages of these items are that they are fresh, nutritious, suitable for giving to family and the elderly, and also bring the meaning of luck and prosperity. Gift baskets of domestic fruits cost from 200,000 VND to 500,000 VND, gift baskets combining Vietnamese fruits and imported fruits range from 500,000 VND to 1,000,000 VND and more high-end gift baskets made from imported fruits cost over 1,000,000 VND. Gift baskets from agricultural products often focus on regional specialties or processed foods from agricultural products such as cashew nuts, macadamia nuts, lotus seeds... or processed foods such as coconut jam, flower tea, honey, sticky rice wine... The price of each type is not higher than last year, ranging from 450,000 VND to over 2,000,000 VND/basket.

The Tet gift basket market is not only bustling but also brings with it the eager, warm atmosphere of the approaching spring days. In addition, businesses are also promoting the products on websites, e-commerce platforms, social networks... to help consumers freely choose with many attractive incentives.

Phuong Anh

Source: https://baothanhhoa.vn/thi-truong-gio-qua-tet-2025-hang-viet-chiem-uu-the-234397.htm