Vietnamese products dominate the market.

With just over a month left until the Lunar New Year of the Snake 2025, the market for Tet gift baskets is more vibrant than ever as demand increases, especially for gift items. This year's Tet gift baskets prioritize domestic products to promote the consumption of Vietnamese goods, a trend that is increasingly favored due to the improving quality of domestic products and their affordable prices, suitable for Vietnamese families.

Tet gift baskets are now available in a variety of attractive designs.

Walking around major supermarkets in Thanh Hoa City such as Go! Thanh Hoa, Co.opmart..., we noticed that Tet gift baskets were already displayed on the shelves, with a variety of designs, from affordable to high-end, making it easy for customers to choose. Ms. Tran Thi Hai, from Dong Huong ward, who was choosing a gift basket to give to relatives, shared: “I find that gift baskets now are not only beautifully designed but also contain all the necessary products, very convenient and suitable as gifts for relatives and friends. I prioritize gift baskets with domestic products and regional specialties, and those using packaging and wicker baskets, which are both beautiful and environmentally friendly.”

Tet gift baskets at Go! supermarket in Thanh Hoa mainly contain Vietnamese products, with prices ranging from 400,000 VND to 2,000,000 VND.

This year's Tet gift baskets are diverse, ranging from affordable to high-end, with prices from 400,000 VND to 2,000,000 VND. Traditional gift baskets containing confectionery, tea, wine, melon seeds, etc., remain popular. The trend of health-related gifts such as bird's nest, ginseng, cordyceps, honey, etc., is increasingly popular, especially after the COVID-19 pandemic. Organic and environmentally friendly products are also more frequently chosen, allowing customers to select products and basket values ​​to suit their budget and gifting purpose. Vietnamese confectionery brands like Kinh Do, Hai Ha, Bibica, etc., as well as green tea, Trung Nguyen coffee, Thai Nguyen tea, Ben Tre coconut jam, and Binh Phuoc cashews, are selling quite well this year.

Ms. Thu Ha, the owner of a grocery store in Dien Bien ward, said: "This year, I imported domestic products to sell because they are more attractively priced than imported goods. Mid-range Tet gift baskets, priced from 200,000 VND to 600,000 VND, are popular with many customers because they are affordable but still guarantee quality. Manufacturers also understand customer psychology, so these budget-friendly gift baskets are being pre-ordered 20% more than at the same time last year."

Mid-range priced Tet gift baskets are a popular choice among customers this year.

Not only in supermarkets and grocery stores, Ms. Trinh Le Giang in Dong Ve ward started her business by selling handmade Tet gift baskets: “Initially, I only made them for friends and relatives. After receiving positive feedback, I started designing gift baskets to sell. The gift baskets are priced from 400,000 VND to over 1,000,000 VND, and I also receive orders from some small businesses. On average, I sell more than 10 orders a day and make a profit of about 1,500,000 - 2,500,000 VND/day. All the items are purchased from supermarkets, with clear origins.”

The products Ms. Giang chooses all have clear origins, and most are domestically produced.

Besides traditional Tet gift baskets containing sweets, wine, tea, etc., gift baskets made from fruits and agricultural products are also becoming a popular trend, especially in recent years. These gift baskets not only offer high nutritional value but also align with a healthy and environmentally friendly lifestyle. The advantages of these items are their freshness, richness in nutrients, suitability for gifting to family and the elderly, and their symbolic meaning of good fortune and prosperity. Gift baskets of domestic fruits range from 200,000 to 500,000 VND, while baskets combining Vietnamese and imported fruits range from 500,000 to 1,000,000 VND, and more premium baskets featuring imported fruits can cost over 1,000,000 VND. Gift baskets made from agricultural products usually focus on regional specialties or processed foods such as cashews, macadamia nuts, lotus seeds, etc., or processed foods like coconut jam, flower tea, honey, glutinous rice wine, etc. The prices of each item are not higher than last year, ranging from 450,000 VND to over 2,000,000 VND per basket.

The market for Tet gift baskets is not only bustling but also carries the exciting and warm atmosphere of the approaching spring. In addition, businesses are actively promoting their products on websites, e-commerce platforms, and social media, allowing consumers to freely choose from a wide variety of options along with many attractive offers.

Phuong Anh

Source: https://baothanhhoa.vn/thi-truong-gio-qua-tet-2025-hang-viet-chiem-uu-the-234397.htm