According to tech market analysts, the iPhone 15 Pro/Pro Max is likely to be more expensive than its predecessors. Tech experts predict a price increase for the iPhone 15 Pro/Pro Max based on rumors of hardware upgrades on these two models, including a titanium frame, a physical button integrated into the body with haptic vibration, the A17 Bionic chip, increased RAM, and a new lens system to enhance optical zoom capabilities.
How much does the iPhone 15 Pro Max cost?
According to a source shared on Weibo, Apple plans to increase the maximum available storage capacity on the iPhone 15 Pro Max (or iPhone 15 Ultra) to 2 TB. This variant is expected to cost $2,906 (approximately 68.2 million VND).
This specification is about 53% higher than the 1TB iPhone 14 Pro Max, which is listed at $1,890 (44.4 million VND) on JD.com, a popular Chinese e-commerce platform. It's highly likely Apple will reserve the 2TB storage option for the iPhone 15 Ultra/Pro Max to differentiate it from the rest of the product line.
How much does the iPhone 15 Pro Max cost?
Regardless of the price increase, the high price of the iPhone 15 Pro Max is inevitable. The product is said to feature the world's thinnest bezel design, which means production costs will increase. One reason for this is the A17 Bionic chip, manufactured using a 3nm process.
Despite being predicted to have a high price due to its many improved features, the iPhone 15 is still a hot product and highly anticipated by many tech fans this year. It's safe to say that the iPhone 15 will create a huge sensation on its upcoming launch day.
Apple has also adjusted iPhone prices several times in markets outside the US, but primarily due to exchange rate fluctuations. Experts believe that Apple's profit margins have gradually decreased due to rising production costs and inflation, forcing them to raise prices to compensate.
When will the iPhone 15 Pro Max be released?
Information about a price increase for the iPhone 15 is likely to become true given that inflation is above average. If Apple wants to maintain its profit margin, it will not be able to maintain the same pricing structure as it has done for the previous six generations of iPhones.
Apple is expected to launch the iPhone 15 series in September as usual. All four iPhone 15 models will likely feature a USB-C port, Dynamic Island technology, and a slightly more curved bezel compared to the iPhone 14 series. More than 10 features and changes are already rumored to appear on the iPhone 15 Pro.
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