Apple is facing an unprecedented challenge: convincing customers to buy the iPhone 16 without its most appealing feature.

On September 20th, the iPhone 16 went on sale in nearly 60 countries, including the US, China, India, Australia, and South Korea. However, the device does not come pre-installed with Apple Intelligence AI features.

This puts Apple in a risky position. Some users may postpone buying the iPhone 16 if they haven't fully experienced its features yet. Meanwhile, the iPhone's hardware has only received minor upgrades compared to previous models. The Camera Control button is the most notable change.

Nevertheless, Wall Street remains optimistic that Apple will see growth during the holiday shopping season. Analysts estimate revenue will increase 8% in the fourth quarter, the best performance since late 2021.