When football meets K-Pop

In anticipation of the 2026 World Cup finals to be held in the US, Canada, and Mexico, on June 5th, the sports platform Pickong introduced the song and dance "Kick Pass Dance" at an event held in Seoul, aiming to create a global football cheering movement for all ages.

When football meets K-Pop.

The organizers stated that the “Kick Pass Dance” is built upon simple movements that mimic two fundamental football skills: kicking and passing, making it easy for participants to learn and immerse themselves in the World Cup atmosphere. The dance is expected to spread across digital platforms in the form of a relay challenge, contributing to connecting football fans worldwide. Chairman Pickong Jang Hee Chan said the World Cup is an opportunity for everyone to share joy through sports, music , and culture. He expressed his desire to introduce the “Kick Pass Dance” to the global public, thereby bringing joy, unity, and connection to football lovers. The event also featured performances by top South Korean freestyle football athletes and the K-pop boy group Kokoon. The organizers believe that the “Kick Pass Dance” aligns with the trend of digitizing sports cheering activities and is consistent with FIFA's direction of expanding the digital experience for fans at the 2026 World Cup.

Source: https://quangngaitv.vn/khi-bong-da-gap-k-pop-6521035.html