Reviving Vietnamese brands

The announcement ceremony for the 2nd "MADE BY VIETNAM DAY - Vietnamese Brand Milestone" in 2026 took place at Ho Chi Minh City Radio and Television Station (HTV), launching a series of activities to honor, connect, and elevate Vietnamese brands in the new era.

On the morning of June 6, 2026, Ho Chi Minh City Radio and Television Station, in collaboration with the Ho Chi Minh City Trade and Investment Promotion Center and the Ho Chi Minh City Institute for Development Research, organized the announcement ceremony for the 2nd "MADE BY VIETNAM DAY - The Mark of Vietnamese Brands" in 2026.

The Organizing Committee and its partners performed the ceremony to activate the online nomination and voting portal.

Following on from the first season, this year's event, themed "Unleashing the Current - Accelerating Growth," celebrates the spirit of self-reliance, innovation, and the ability of Vietnamese businesses to master their own values. The series of events officially takes place from August 6th to 8th, 2026, connecting two locations: the Ho Chi Minh City Radio and Television Theater in Saigon Ward and the International Innovation Exhibition Space at the North Ho Chi Minh City Science and Technology City, Binh Duong Ward.

Speaking at the launch ceremony, journalist Cao Anh Minh - General Director of HTV and Head of the Organizing Committee - expressed that the program's vitality has been nurtured by more than 200 Vietnamese brand stories that have been broadcast on HTV9. Entering its second season, HTV aims to become a sustainable "connecting bridge," applying a multi-media ecosystem to bring the value of Vietnamese businesses closer to the public.

Journalist Cao Anh Minh - General Director of Ho Chi Minh City Radio and Television Station (HTV) delivered the opening speech at the announcement ceremony.

A new feature this year is the activation of an online voting portal for the general public at madebyvietnam.org and htv.vn/madebyvietnam. This approach expands the role of viewers and consumers in the brand recognition process, while transforming the program from an honorary event into an interactive space between businesses, experts, and the public.

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According to Ms. Ho Thi Quyen, Deputy Director of the Ho Chi Minh City Trade and Investment Promotion Center (ITPC), "The Future Brand 2026" is oriented as a program to accelerate brand capacity, helping businesses refine their strategic thinking, brand story, communication capabilities, digital transformation, e-commerce, and market connectivity.

Ms. Ho Thi Quyen, Deputy Director of the Ho Chi Minh City Trade and Investment Promotion Center (ITPC), shared the orientation for supporting young businesses in building brands linked to the market.

In addition, Mr. Pham Binh An, Deputy Director of the Ho Chi Minh City Institute for Development Studies (HIDS), emphasized: "'Made by Vietnam' has the mission of promoting Vietnamese people to master core technologies, design independently, and increase the domestic added value to overcome the low-value processing model. In-depth workshops on Green and Digital will be conducted in English, targeting overseas Vietnamese businesses and the international public, transforming the program into a practical launching pad for small and medium-sized enterprises to master resources in capital, technology, and markets."

Mr. Pham Binh An, Deputy Director of the Ho Chi Minh City Institute for Development Studies (HIDS), emphasized the model of connecting two event spaces, from the HTV stage to the international exhibition area.

Regarding the inter-regional cooperation component, Mr. Dang Tan Duc - Director of the Research & Development Institute of Becamex Group, affirmed: "Through major international cooperation institutions such as Fraunhofer ENAS (Germany) or A*STAR ARTC (Singapore), accompanying the Made by Vietnam Day 2026 exhibition space will create a sufficiently good practical environment for strategic technology products and solutions owned by Vietnamese people to have the opportunity to be born, tested, and confidently reach the world."

Mr. Dang Tan Duc, Director of the Research & Development Institute of Becamex Group, introduced the exhibition space as a meeting point for technological solutions, innovative products, and Vietnamese brands.

The event series comprises three main components: the Made By Viet Nam Forum, the Made By Viet Nam Expo at the WTC, and The Future Brand - Building Vietnamese Brands. The forum focuses on three new growth drivers: digital flows, green flows, and new capital flows. The exhibition space showcases digital solutions and green technologies developed by Vietnamese people, providing opportunities for businesses to interact with the market and supply chains.

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During the Q&A session, Ms. Ho Thi Quyen, Deputy Director of ITPC, stated that the program continues to expand opportunities for foreign businesses to collaborate, but in roles that are appropriate, such as connecting trade, showcasing solutions, participating in training, advising, and supporting Vietnamese businesses. The Future Brand program, in particular, continues to focus on manufacturing businesses, product brands, and product lines, linking brand building with trade growth.

Regarding intellectual property protection, Mr. Tran Giang Khue, Head of the Ho Chi Minh City Representative Office of the Intellectual Property Office under the Ministry of Science and Technology, noted that businesses need to proactively review their industrial property rights, register for protection domestically and in export markets, and strengthen connections with management agencies to receive information, advice, and risk management support.

From media and trade promotion to intellectual property protection, "MADE BY VIETNAM DAY 2026" is expected to create a launching pad for Vietnamese brands to unlock resources, enhance competitiveness, and confidently accelerate in both domestic and international markets, reaching further in the new integration phase.

>>> Please tune in to HTV News at 8 PM and the 24-Hour World Program at 8:30 PM every day on HTV9.

Source: https://htv.vn/khoi-dong-thuong-hieu-viet-222260606120319349.htm