Although the creative economy is a fairly new concept, in Vietnam the development potential is almost unlimited and is expected to bring more added value to the economy.
The story of "new bottle, old wine"
According to research on creative economic development conducted by the Central Institute for Economic Management (CIEM) in collaboration with the German International Cooperation Organization (GIZ), our country's creative economic sectors include: fine arts; fashion and design; culinary arts; Performing Arts; visual arts; film and media; information technology and software engineering; tourism and cultural heritage; music and entertainment; publishing and literature; digital content creation (blogs, vlogs, podcasts and social media content creation); Digital marketing and advertising…
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| The creative economy opens up development opportunities for many professions in domestic and international markets |
The concept of a creative economy is still in its infancy, but the reality has penetrated deeply into Vietnam's economic life. Mr. Nguyen Huu Hung, Chairman of the Board of Directors of Artex Dong Thap Joint Stock Company, said that handicraft products from water hyacinth are not only present in most large and small markets and supermarkets across the country but also appear in Many countries around the world such as Japan, America, Germany, Australia... love it because it is durable, beautiful and especially environmentally friendly. Each year, the company exports about 6 million USD of water hyacinth products such as carpets, baskets, newspaper racks, paper trays, vases, lounge chairs... This profession not only helps water hyacinth weavers have stable jobs and income, but also contributes to the development of service occupations in the input product chain such as: growing, cutting, and drying water hyacinth plants to sell to establishments and knitting groups.
Creative services are also an important mark of the creative economy. In Vietnam, MISA is known as the most popular company providing financial and accounting software for small and medium enterprises. With the desire to grow many times stronger, MISA has changed its goal to create more products and expand market share. Therefore, the business designed and exported MISA CukCuk software to the world. After 5 years of entering the international market, this software is currently available in more than 20 countries around the world and has achieved sales of nearly 2 million USD. In particular, this product not long ago officially entered the potential market of the US, businesses strive to be in the top 3 POS software (sales support tools) in the world's largest economy. with a sales target of 1 million USD in 2024 and 50 million USD in the next 5 years.
Need for openness in mechanisms and policies
According to CIEM statistics, Vietnam ranks 3rd in the top 10 developing economies exporting creative goods in the world with 14,15 billion USD, accounting for 2,7% of total creative goods exports. In the world. The value of creative services exports far exceeds creative goods exports due to strong increases in exports of software, research and development services, and the digitalization of some creative goods.
There are currently many supporting factors for Vietnam to develop the creative economy. Mr. Nguyen Anh Duong, Head of the General Research Department (CIEM), analyzed that Vietnam has a young, technology-savvy population; rich cultural heritage; The digitalization process is happening quickly; Strengthening integration with the global economy... In addition, investment in information technology infrastructure in Vietnam is being focused; Vietnamese businesses have a competitive advantage thanks to low labor costs; Businesses also focus on increasing added value in each creative product export project.
However, according to experts, because the creative economy is still relatively new, there are different understandings of the creative economy, and even lack of clear distinction with innovation; There is no solid basis on scientific research, and there are no policy implications that are sufficiently strict and feasible; Policies and preferential mechanisms still have problems in implementation; There is a lack of updated, regular and detailed data to analyze relevant content
To promote creative economic development, in addition to the investment and creative exploration of businesses, management agencies need to support by perfecting policy and legal institutions to create a suitable legal framework. suitable for creative economic development and protection of intellectual property rights. In particular, thinking about creative economics or software products for export needs to be supplemented and perfected in operations and management, thereby creating a favorable environment for businesses to operate and change. innovation, joining the global supply chain. Along with that, it is necessary to create support mechanisms (taxes, finance, premises, connections, industry linkages...); promote digital transformation to more effectively support the creative economy.
In addition, according to experts, the creative economy is associated with intellectual property and the exploitation of intellectual property is continuous and the scale is increasing. Most fields with high creativity that are approved by the market and pay high and very high prices can become creative economic fields. Therefore, it is necessary to strengthen the role of intellectual property protection agencies and expand the level of influence so that creative resources can be "economicized" and "valued" to promote breakthrough development of Vietnam's economy. .
