Lam Dong province is accelerating its efforts to reach the 25 million tourism target.

Aiming to welcome over 25 million tourists in 2026, Lam Dong province is focusing on implementing a comprehensive set of solutions to develop tourism sustainably, improve quality, and expand the market.

Tourists choose Lam Vien Square (Xuan Huong Ward - Da Lat ) as a place to visit, have fun, and capture memorable moments during their trip.

Summer tourism is booming thanks to the holiday season.

The April 30th - May 1st, 2026 holiday period took place under a unique circumstance with Lien Khuong Airport temporarily closed for upgrades, yet tourism activities in the province remained stable, preventing any market disruption.

In practice, Lam Dong's tourism industry has demonstrated proactive and timely adaptation, as well as flexibility in regulating visitor flows and organizing activities.

Unlike previous years, this year's visitor numbers are not concentrated too heavily in the city center but are more evenly distributed, shifting towards suburban areas, eco-tourism destinations, agricultural tourism, and experiential tourism.

Lam Dong province is increasingly developing a diverse range of tourism products to meet the needs of tourists.

Occupancy rates at many accommodations remain at a fairly high level, commonly ranging from 70-80%, with some areas exceeding 80%, reflecting the attractiveness of tourism products associated with nature and open spaces.

Tourists enjoy the beautiful blue sea during the peak summer travel season (Photo: Ngoc Lan)

Tourism trends continue to shift towards prioritizing experiences and personalization. Tourists are increasingly choosing vacation products that combine relaxation with exploration and local experiences; there is a growing trend towards small group and family travel; and the use of personal transportation, especially cars, allows for more control over their itineraries.

Artists and performers showcased gong music and traditional dances during the opening night of the Southeast Asian Gong Festival, attracting a large crowd of locals and tourists.

This not only contributes to extending the length of stay but also increases spending, enhancing the economic efficiency of tourism.

Cultural performances at the opening ceremony of "Welcome to the Summer Tourism Season 2026" and the announcement of the General Planning for the construction of the Mui Ne National Tourist Area.

The highlight of the event is the opening ceremony of the "Welcome to the 2026 Summer Tourism Season" program, which coincides with the announcement of the Mui Ne National Tourism Area Master Plan. This event is significant in promoting the image and enhancing the brand of the destination; it also opens up new development opportunities through regional linkages between the highlands, the coast, and the Central Highlands.

According to Vice Chairman of the Provincial People's Committee Dinh Van Tuan: The Mui Ne National Tourist Area planning is a concrete step in realizing the province's tourism development strategy, creating a foundation for attracting investment, enhancing the destination's competitiveness, and aiming for sustainable development.

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Notably, alongside the planning, connecting infrastructure is being accelerated, with the Phan Thiet Airport project - the newly commenced civil component - expected to create a major boost for tourism in the region.

Provincial leaders, the Ministry of Construction, and related units pressed the button to perform the groundbreaking ceremony for the Phan Thiet Airport project - Civil Engineering section (Photo: Huu Phuc)

The achievements during the holiday period not only demonstrate the tourism industry's ability to adapt to infrastructure changes but also create an important foundation for entering the summer tourist season with a more proactive and stable mindset.

Synchronizing solutions to reach the 25 million visitor target.

Based on market realities, Lam Dong province is implementing a comprehensive set of solutions aimed at attracting over 25 million tourists in 2026, contributing to the successful achievement of the province's double-digit growth target.

According to Mr. Nguyen Van Loc, Director of the Department of Culture, Sports and Tourism of Lam Dong province, in the context of the temporary closure of Lien Khuong Airport, the tourism industry has proactively shifted its strategy to exploiting the road travel market, strengthening regional linkages and developing products that suit new consumer trends.

Accordingly, key solutions have been clearly identified and implemented in a coordinated and effective manner. First and foremost is the promotion of tourism stimulus programs linked to improving service quality.

In particular, in recent years, the province has focused on developing distinctive tourism products with high added value, such as ecotourism, resort tourism, high-tech agriculture, and community tourism associated with the cultural identity of ethnic groups.

This direction aligns with the trend of developing green and sustainable tourism, contributing to enhancing the competitiveness of the destination.

New tourism products are being developed with a focus on differentiation and enhancing the customer experience.

According to the Lam Dong Department of Culture, Sports and Tourism, one of the strategic solutions is to strengthen regional linkages and form interconnected tourism routes between the highlands, coastal areas, and the Central Highlands.

This expands development opportunities, diversifies products, and extends the length of stay for tourists. These linked products not only attract new tourists but also enhance market exploitation efficiency.

The journey to Lam Dong, from the vast forests to the blue sea, is a captivating attraction for tourists (Photo: Ngoc Lan).

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Simultaneously, communication, promotion, and digital transformation efforts have been intensified, with the application of digital platforms, smart tourism maps, and increased online advertising. This is a crucial solution to enhance market access and build an image of a modern, friendly, and attractive destination.

The VR360 travel map interface allows tourists to experience the destination's space in a visual and vivid way before choosing where to visit.

Notably, the participation of nearly 40 businesses in the 2026 tourism stimulus program demonstrates the partnership and shared responsibility of the private sector alongside state management agencies in the process of restoring and developing the tourism industry.

QR codes help tourists easily look up and choose discounted services related to accommodation, dining, and sightseeing (Source: Lam Dong Department of Culture, Sports and Tourism).

With clear direction, synchronized solutions, and the involvement of the entire political system, Lam Dong's tourism industry is gradually realizing its goal of welcoming over 25 million visitors in 2026. This will affirm its role as a key economic sector, making a positive contribution to the socio-economic growth of the locality in the new period.

Source: https://baolamdong.vn/lam-dong-tang-toc-dua-du-lich-cham-moc-25-trieu-khach-440113.html