Inflation casts a shadow over year-end shopping.

VTV.vn - A new survey shows that consumers are becoming increasingly cautious, prioritizing saving money and hunting for deals instead of spending lavishly during the holidays.

Global consumers tighten spending during the holiday season.

In Australia, the latest survey from the Retailers Association shows that only 68% of adults plan to buy gifts this year, down 9% from the same period last year, amid rising cost pressures.

Emily, an Australian consumer, shared: "I have to say this year has been a bit tough. I think it's due to inflation. Many things are much more expensive now."

Fleur Brown, Director of Industry Affairs at the Australian Retailers Association, said: "In 2025, the retail sector is performing better than last year, showing some signs of steady growth. We've seen more favorable figures for the retail sector, but it will take a long time before it emerges from its difficulties."

In the US, according to an NBC survey, as many as 55% of adults plan to spend less on Christmas gifts. The consumer landscape is showing a clear divide between wealthy customers and those with lower incomes.

American consumer Bennett Roach said: "Everyone has to be mindful of how much they spend. And you know, when you need to buy gifts for a lot of people, you have to divide the budget. So each person gets a small piece of the pie, but the pie gets smaller and smaller each year."

"One group of consumers remains comfortable with high spending, while another segment is struggling with inflation. As prices rise, wages don't keep up, forcing them to tighten their belts. Many are trying to shop smarter, using promotions and coupons," said Dr. Larissa Adamiec from Purdue University, USA.

For European consumers, even though inflationary pressures have eased and real wages have risen, saving habits remain quite common. The sharp increase in food prices has forced many to change their consumption patterns, reducing their intake of expensive items.

In a recent report, the European Central Bank (ECB) noted a high rate of "add-to-cart" purchases without actual purchases in online shopping as a sign of growing hesitation in consumer sentiment.

Source: https://vtv.vn/lam-phat-phu-bong-mua-sam-cuoi-nam-100251220121712206.htm