The event not only honored outstanding OCOP products but also instilled consumer confidence in high-quality domestic goods.
High-quality local agricultural products
Ms. Vo Thi Le, Director of Go Noi Clean Agricultural Products Cooperative (Go Noi commune), said that they have prepared more than 200 key products to participate in this event. The most representative product that the cooperative will bring is Go Noi chili sauce - a product that will be recognized as a 3-star OCOP product in 2025.
According to Ms. Le, although it is a new product on the OCOP market, with the strength of its clean local chili raw material area and standardized processing procedures, the product is expected to attract the attention of visitors. In fact, from previous fairs, the cooperative's product lines usually sell 70-80% of the quantity brought along, creating great motivation for the unit to continuously improve designs and enhance quality.
For the Go Noi Clean Agricultural Products Cooperative, efforts have been made to bring their products to e-commerce platforms, but with limited success. Therefore, this fair is seen as a "lever" for the cooperative to find new avenues. Ms. Le has high expectations for the programs supporting livestream sales and the business networking workshops held alongside the event. Reaching consumers and potential partners at the fair will help the cooperative better understand customer preferences, thereby improving online sales skills and expanding its distribution channels.
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Quang Nam Medicinal Herbs Joint Stock Company (Tam Xuan commune) also brought a rich catalog of over 400 agricultural and medicinal products to the fair. Ms. Tran Thi Minh Thuy, Deputy Director of the company, shared that, in addition to agricultural and medicinal products such as milk thistle, soapberry, reishi mushrooms, and cordyceps, the company is particularly focused on introducing Cody Milk freeze-dried yogurt. This product has received OCOP 3-star certification, ISO 22000 certification, and was recently honored with the "Outstanding Rural Industrial Product" award at the city level in 2025.
“The core purpose of our business in participating in the fair is to promote our brand. Currently, our freeze-dried yogurt product has a firm foothold in the Central Vietnam market, with sales of 700 packages per month through our exclusive distributor. With our physical booths at the fair, we hope to strongly spread the value of our herbal and medicinal product line and the image of local agricultural products to consumers,” said Ms. Tran Thi Minh Thuy.
Honoring OCOP products
The Da Nang Vietnam Goods Fair 2026 - Honoring OCOP Products, organized by the Department of Industry and Trade, aims to support businesses in promoting and advertising their products, especially OCOP products, distinctive products, and typical rural industrial products of Da Nang and other provinces and cities nationwide.
In addition, it facilitates access for residents and tourists to quality goods and services at reasonable prices, stimulating the market and attracting tourists . This activity is part of a series of events to attract tourism in Da Nang city, in response to the Da Nang International Fireworks Festival (DIFF) 2026.
Within the framework of the event, the Vietnam Fatherland Front Committee of Da Nang City will launch the "Month of Action" campaign to promote the "Vietnamese People Prioritize Using Vietnamese Goods". A highlight attracting attention is the joint booth showcasing OCOP products, typical and representative rural industrial products of Da Nang, covering an area of 72m² , along with a booth introducing "Genuine Goods vs. Counterfeit Goods" by the Da Nang Market Management Department.
To increase interaction, the organizers are implementing a game show called "Guess the Product Price - Win a Prize Instantly" through nightly music performances. In addition, the "Golden Hour Sale" and "Hot Sale" programs, offering discounts of 10-20% at various booths, will take place during two daily time slots (10 AM - 12 PM and 4 PM - 6 PM). These activities not only stimulate consumer spending but also serve as an effective bridge for businesses to visually promote their brands to locals and tourists.
According to the organizers, in its 17th edition, the Da Nang Vietnamese Goods Fair continues to affirm its position as a prestigious annual trade promotion event, accompanying businesses and consumers for many years. The exhibition booths showcase a diverse range of product categories, including: industry, agriculture , handicrafts, garments, footwear, fashion, general merchandise, food, beverages, pharmaceuticals, OCOP products, typical rural industrial products, and regional specialties.
The Da Nang Vietnam Goods Fair 2026 - Honoring OCOP Products will continue to be an effective bridge between businesses and consumers; an opportunity for businesses to promote their brands, expand markets, and strengthen production-consumption cooperation. In particular, it will continue to inspire consumer confidence in high-quality Vietnamese products, contributing to building a culture of consuming Vietnamese goods as a habit, a responsibility, and a source of pride for every Vietnamese citizen.
The Da Nang Vietnam Goods Fair 2026 - Honoring OCOP products will take place from June 10-15 at the Da Nang Exhibition and Convention Center (09 Cach Mang Thang Tam Street, Cam Le Ward).
The fair is open to visitors and shoppers free of charge from 8:30 AM to 9:30 PM daily.
The event attracted nearly 200 booths from 150 businesses, organizations, and individuals from Da Nang city and other localities such as Ho Chi Minh City, Thanh Hoa, Hanoi, Phu Tho, Cao Bang, Lao Cai, Lam Dong, Hai Phong, Dak Lak, Ninh Binh, Vinh Long, An Giang, Vinh Phuc, Hue, Quang Ninh, Quang Tri…
This is an annual trade promotion event that has been held since 2010.
Source: https://baodanang.vn/lan-toa-manh-me-gia-tri-hang-viet-3339713.html
