Ancient village reaching out to the world

Quynh Son Community Tourism Village was established in 2010 and was officially recognized as a provincial tourist destination in 2015. The village is located in the Bac Son Uprising National Special Relic Site and Lang Son UNESCO Global Geopark. With beautiful natural landscapes and more than 400 ancient stilt houses, along with unique traditional cultural identity and friendly, hospitable lifestyle preserved through many generations, Quynh Son has become a model of community tourism development associated with preserving the typical Tay ethnic culture.

Tourists rowing boats on the golden valley of Bac Son - an experiential activity at Quynh Son Community Tourism Village, Bac Son commune

Attractive, rich in identity

Entering Bac Son valley in mid-November, visitors feel like they are lost in a giant painting with the golden color of ripe rice fields. Mr. RuDi, an Austrian tourist, said: I was introduced to Quynh Son by friends and learned about it through social networks before knowing that the village was honored as the best community-based tourism village in the world in 2025. When I saw the ripe rice valley surrounded by limestone mountains with my own eyes, I understood why Quynh Son is famous. The community here is very friendly and hospitable, I also got to listen to your Then singing, a very interesting type of music , what I also really like is the unique and rich cuisine. I will definitely continue to introduce this wonderful place to my friends.

Not only foreign tourists but also many domestic tourists have good impressions when coming to Quynh Son. Ms. Phung Thi Hong Hanh (Thanh Xuan ward, Hanoi) shared: “After two days of exploring Quynh Son Community Village, I was really happy. I not only got to immerse myself in the vast space of the fragrant ripe rice fields but also participated in many interesting experiences. For example: trying rafting on the fields, making cakes by myself, and experiencing the traditional pottery making of the Tay people. Everything here brings a sense of simplicity and authenticity that the city cannot have.”

These are just two of the many visitors who have come to experience and have a good impression of Quynh Son in recent times. From July 1, 2025 to now, Quynh Son Community Tourism Village has welcomed 15,688 visitors, (including 896 overnight guests and 357 international visitors). This demonstrates the increasing attractiveness of Quynh Son Community Tourism Village.

Tourists take souvenir photos at Duong Cong Co Homestay, Quynh Son Community Tourism Village, Bac Son Commune

Mr. Duong Cong Co, Director of Quynh Son Tourism Cooperative, the first homestay owner of the village, said: Quynh Son Community Tourism Village currently has 9 homestays with many attractive experiential services such as: campfire, cake making experience, enjoying local specialties such as black banh chung, sausage and cultural exchange with Then singing, Vi singing, Tan Dan dancing, rowing boat to see ripe rice fields, making tiles, making cakes, harvesting rice... Since 2010, we have been clearly aware that the stilt house architecture, language, costumes and Then and Sli melodies are priceless assets. Each person participating in tourism must be a "cultural ambassador", telling the story of their village with the Tay ethnic identity. That is how we attract tourists.

Those efforts to preserve identity and develop community tourism in a sustainable and responsible manner have brought worthy sweet fruits to Quynh Son Community Tourism Village, when it was recognized as "The best tourist village in 2025".

To effectively promote this noble title, Quynh Son people are actively investing and improving the quality of services. Ms. Duong Thi Kieu, Owner of Duong Cong Chich Homestay shared: I am very honored and proud that Quynh Son Community Village was honored as the best tourist village in the world. Currently, my family continues to invest in 4 more rooms with full amenities, using many decorative materials close to nature to better serve the needs of tourists.

In addition to renovating their houses and taking care of their grounds, families in Quynh Son also promote communication activities, taking advantage of social networks such as Zalo, Facebook, and Booking.com to introduce and promote beautiful landscapes, cuisine, and reputable accommodations.

Towards sustainable development

Every year, when the golden rice fields of Bac Son are ripe, it is also the time for the Golden Season Tourism Festival. Lasting from November 7 to 15, the 2025 Golden Season Tourism Festival becomes the focus of the provincial tourism industry when the opening ceremony is associated with a proud moment: Quynh Son Community Cultural Village was officially recognized by UN Tourism as "The best tourist village in the world 2025". Visitors have the opportunity to participate in a series of unique cultural and experiential activities, from pounding rice, wrapping black banh chung, harvesting rice, rowing SUP rafts in the golden space, to enjoying highland cuisine in a specialized space, visiting the OCOP product exhibition and walking around the vibrant tourism fair.

During the festival, the Provincial Center for Investment, Trade and Tourism Promotion organized the Famtrip program "Experience and connect tourism cooperation" for travel businesses, investors, content creators, photographers, central and local journalists to directly explore Quynh Son, opening up opportunities for cooperation in building new tour routes.

Mr. Luong Duy Doanh, Head of the East - Northwest Committee (Hanoi Unesco Travel Club), Director of FiveStar Travel Company said: When I heard that Quynh Son was honored, I was really touched and proud. This is the result of a long process that the people, government and tourism organizations of Lang Son have persistently cultivated. However, I think that the title is also a responsibility. Once honored by the world, Quynh Son becomes an influential destination. All tourism activities from now on must be raised to a new level, more professional and sustainable. The title "Best tourist village in the world" is not a destination, but the starting point for a longer journey. The challenge lies in maintaining that title, how to make every visitor feel the sincerity, hospitality and identity of the Tay people when they come. When the community is united, shares benefits and responsibilities, Quynh Son will certainly develop sustainably.

The global award is not only an honor but also an opportunity for Quynh Son Community Cultural Village in particular and Lang Son tourism in general to improve its development. Ms. Tran Thi Bich Hanh, Deputy Director of the Provincial Center for Investment, Trade and Tourism Promotion, emphasized: This title is a "golden opportunity" for Lang Son to promote its brand. We are actively implementing an international communication campaign, not only promoting Quynh Son but also introducing all typical tourism products such as ancient nghien forests, historical relics, and connecting with Lang Son UNESCO Global Geopark.

Regarding the future direction, Mr. Trinh Minh Tuan, Chairman of Bac Son Commune People's Committee said: We will focus on maintaining service quality, landscape planning, and waste management to ensure that Quynh Son is always a friendly and safe destination. Our goal is to expand the community tourism model, forming a chain of links to make Bac Son a destination for green and cultural tourism in the period 2025-2030.

With the title of "World's Best Tourist Village 2025", the consensus between the government, businesses and the community, along with effectively taking advantage of the golden opportunity from the award, Quynh Son Community Tourism Village is facing an open future, promising to become a typical destination for sustainable development, affirming its international position in the new development journey.

Source: https://baolangson.vn/tu-lang-tay-co-quynh-son-vuon-tam-the-gioi-5064387.html