"Going to the mountains" to do tourism.

QTO - Driven by passion and responsibility, young business leaders have diligently researched, surveyed, and developed eco-tourism areas and adventure tourism routes, contributing to "awakening" the tourism potential of western Quang Tri province; while also contributing to preserving traditional cultural beauty and creating jobs for the Bru-Van Kieu ethnic minority people.

Source: https://baoquangtri.vn/multimedia/truyen-hinh/202512/len-nui-lam-du-lich-1017190/