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Linking tourism development in Tủa Chùa

Báo Điện Biên PhủBáo Điện Biên Phủ09/06/2023


Tourists in a group explore and chase clouds at Po Chua Lu tourist spot, Trung Thu commune.

Tủa Chùa is one of two districts in the province with a flooded area within the Sơn La hydroelectric reservoir. The low-lying areas of Huổi Só, Tủa Thàng, and Sín Chải communes are submerged in the turquoise waters of the Đà River. The islands scattered across the reservoir create a pristine and captivating landscape. Beyond the reservoir area, this region is home to many ethnic groups, each with its own unique culture, clothing, customs, and traditions; along with a local market, a rocky plateau, and a system of caves... All these factors create extremely favorable conditions for tourism development.

Therefore, models for linking and promoting tourism, developing services to serve tourists are increasingly numerous. From homestay accommodation, boat trips on the lake, motorbike rentals, catering to food and beverage needs, camping, cultural exchange, and experiencing the cultures of ethnic groups... these services are flourishing.

Trung Thu commune, with its mountainous terrain, boasts 47 hectares of pine hills; from the hills, one can admire the flooded area of ​​the hydroelectric reservoir. Furthermore, Trung Thu commune enjoys a microclimate, cool year-round. Every morning, standing on the pine hills, visitors can experience the slow drift of clouds over the lake, making it an ideal destination for cloud-watching. With the attention of the commune's Party committee and government to socio-cultural work, the preservation and promotion of traditional cultural identity is always prioritized, creating favorable conditions for the development of tourism in Trung Thu.

Mr. Vu A Ky, in charge of the Po Chua Lu (pine hill) tourist site in Trung Thu commune, said: Tourists visiting during the Mid-Autumn Festival usually come in groups or small teams, traveling by motorbike. To meet the needs of tourists for sightseeing, cloud watching, and exploring culture and cuisine , the Po Chua Lu tourist site has collaborated with many participating parties.

The Po Chua Lu tourist destination also collaborates with performing arts groups, allowing visitors to interact and experience the local culture. It also partners with travel agencies to run tours, attracting tourists and promoting the image of the land and people of Tua Chua. For visitors wishing to experience ethnic cuisine or camping, the food supply system consists of local households; currently, the tourist destination has partnered with nearly 20 households, ensuring the supply of clean and safe food. This collaborative tourism development model essentially meets the needs of tourists exploring and experiencing the local culture, land, and people.

According to Mr. Truong Khac Luong, a tour guide in Dien Bien, Tua Chua is one of the ideal destinations with great potential for tourism development, closely linked to the local landscape and culture. Tourists mainly travel by boat and motorbike. Tua Chua is most crowded from September until near Tet (Lunar New Year). Linking with local tourism service providers not only meets the needs of tourists, giving them a comprehensive view of the pristine and majestic beauty of the mountains and forests, the friendliness, honesty, and simplicity of the local people, and the unique features of their traditional clothing and customs... This promotes the socio-economic development of the locality because the parties involved in providing and selling services are local people, creating a connection and ensuring sustainability and stability in tourism development.

It can be seen that tourism development models are flourishing today. The sale of tourism products and services contributes to the socio-economic development of localities, thereby motivating people to preserve, conserve, and promote their traditional cultural identity; linking cultural preservation and promotion as a driving force for safe and sustainable socio-economic development.



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