The reason Haaland always keeps his hair long.

TPO - The World Cup has long been seen as a springboard for stars to boost their commercial value. But Erling Haaland is an exception. Despite never having played in a World Cup, the Norwegian striker is among the world's highest-earning athletes and a sought-after face for many major brands.

Make money like a World Cup superstar.

Over the years, the World Cup has been a stage for superstars to expand their influence beyond the realm of sports . David Beckham became a global cultural icon after the 1998 World Cup. Cristiano Ronaldo and Lionel Messi have turned World Cups into tools to increase commercial value across continents. Kylian Mbappe, from a young talent in French football, rose straight to international superstardom after winning the 2018 World Cup.

Haaland, however, is a special case.

He became a global star before his World Cup appearance. The tournament in the USA, Canada, and Mexico was the catalyst that propelled his brand value to new heights.

In modern football, few players have a commercial profile like Erling Haaland's. Even without participating in the World Cup or the European Championship, the Norwegian striker has already appeared on the list of the highest-earning athletes on the planet.

According to Forbes, Haaland's total income over the years has typically ranged from $60-80 million per year, including salary, bonuses, and commercial contracts.

Specifically, upon renewing his contract with Manchester City, many sources in the English media suggested that he had joined the ranks of the world's highest-paid players. This is a status that most players only achieve after years of conquering major tournaments with their national team.

In the sports industry, brand value is a player's lifelong asset. They may earn tens of millions of dollars in salary, but only those with lasting appeal can maintain a steady stream of income from advertising, investments, and image exploitation after retirement.

Haaland is following the model that Cristiano Ronaldo once built. He is a brand capable of generating revenue for partners in many fields, from fashion, technology, and sports equipment to the digital entertainment industry.

The difference lies in the fact that he achieved this when the Norwegian national team wasn't a particularly prominent name. Haaland successfully built a global brand, without needing the traditional springboard of international football.

Haaland's appeal is best reflected in his list of commercial partners, with Nike being the most prominent name.

After a long period of competition with rivals in the sports industry, the American corporation signed a long-term contract with Haaland, which many experts consider one of the most valuable personal sponsorship deals in modern football.

Although the specific terms have not been disclosed, international media suggest that the contract could be worth many years and tens of millions of dollars.

Besides Nike, a host of other major brands such as Beats by Dre, Breitling, Hyperice, and Db Journey have entered the race to "win over Haaland". Haaland's partners range from technology to luxury watches...

You may also like

Proposed amendments to the Decree on the organization, operation, and management of associations.The Ministry of Interior has proposed amendments and additions to several provisions in the draft Decree amending and supplementing a number of articles of Decree No. 126/2024/ND-CP on the organization, operation and management of associations.

Weather forecast for June 25, 2026 | Ho Chi Minh City: Cloudy, with scattered showers and thunderstorms.(HTV) - According to the National Center for Hydro-Meteorological Forecasting, Ho Chi Minh City will be cloudy with scattered showers and thunderstorms in some areas, especially in the late afternoon and evening with scattered showers and thunderstorms, and locally heavy rain in some places.

Police are calling on the man who assaulted a pregnant woman at a fruit shop to turn himself in.The police are urging the family to ask the man who brutally assaulted a pregnant woman at a fruit shop in Que Vo ward, Bac Ninh province, to turn himself in.

The reason why Viking warriors always kept their hair long.

In a market where players are increasingly resembling each other in image, Haaland stands out because of his uniqueness. Branding experts often say that consumers don't buy products, they buy stories. Haaland has a special appeal to international brands.

And what makes Haaland special is his distinctive long hair.

According to some sources, Haaland maintains his hairstyle primarily for personal preference and convenience during training and matches. However, his long hair also holds symbolic meaning associated with the Viking image – a familiar cultural symbol of Northern Europe.

With his nearly 2-meter height, distinctive blonde hair, and impressive physique, Haaland is often likened by fans to a modern-day Viking warrior. His image has appeared in numerous promotional campaigns for the Norwegian national team as well as his commercial partners.

Sports marketing experts believe this is one of the factors that sets Haaland apart from many stars of his generation. While Kylian Mbappe is associated with speed and Jude Bellingham represents the image of a modern young player, Haaland is recognized through his strength and Nordic heritage.

It's no coincidence that many advertising campaigns featuring Haaland often highlight Norway's natural beauty, from fjords and snow-capped mountains to Viking culture. These details help to make the Manchester City striker's brand story clearer to a global audience.

Besides his on-field achievements and lucrative commercial contracts, Erling Haaland's personal life also contributes to the Norwegian striker's unique appeal.

Unlike many football stars who frequently appear in the media because of off-field stories, Haaland maintains a private life. He has been in a long-term relationship with Isabel Haugseng Johansen, his girlfriend and fellow Norwegian who used to play football in Norway. The two are believed to have known each other since childhood in Bryne, Haaland's hometown.

You may also like

We encouraged 293 households to sign contracts with Gia Lai Coffee Joint Stock Company for contract farming.(GLO) - Following the directive of the Chairman of the Provincial People's Committee, Pham Anh Tuan, regarding the resolution of requests from households contracted to work with Gia Lai Coffee Joint Stock Company, the company is coordinating with the provincial task force and local authorities to sign contract agreements with the households.

Song Ji Hyo's lingerie photos are attracting attention.The actress attracted attention with her lingerie photoshoot. These are new designs from the collection of the fashion brand founded and managed by Song Ji Hyo.

Public assets that are misused or used inefficiently will be dealt with severely.VTV.vn - Nghe An province has requested a comprehensive review and inspection of public assets, and a decisive handling of surplus and abandoned land and properties to prevent loss and waste of resources.

During Haaland's time playing in Germany and then England, Johansen was always by his side at many important milestones in his career. However, the two rarely shared details about their relationship with the media. This discretion helped Haaland maintain an image focused on football, rather than becoming the center of entertainment stories.

For brands, this is a significant advantage. In a social media environment where celebrities' images are easily affected by off-field controversies, Haaland is considered a highly reliable figure, with few scandals and maintaining stability in the public eye.

Source: https://tienphong.vn/ly-do-haaland-luon-de-toc-dai-post1851884.tpo