Microsoft raises Xbox prices due to rising semiconductor chip costs.

Microsoft has officially announced a 10% to 15% increase in the retail price of its next-generation Xbox console globally. This move reflects the significant financial pressure from the ongoing semiconductor cost crisis.

A Microsoft representative stated that the specific price increase will be applied flexibly in each country based on import tariffs and distribution costs of local dealers.

The Microsoft logo at a store in New York, USA.

The direct cause of this hardware price increase stems from the uncontrolled escalation of input component production costs. The company's internal supply chain audit report indicates that the procurement costs of high-performance integrated graphics chips have increased by 18% year-on-year, compounded by a steady rise in international air freight logistics costs.

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The Xbox hardware division's leadership acknowledged that if the company continued to maintain the old pricing, the profit margin per unit sold would fall into negative territory, severely damaging the company's overall business results. To appease the wave of protests from the gaming community, Microsoft implemented a clever compensation strategy by committing to keeping the recurring subscription fees for its Xbox Game Pass cloud-based gaming service unchanged.

This decision reaffirms the strategic shift of the American tech giant: accepting a reduction in hardware competitiveness to focus all efforts on attracting users to a cloud software ecosystem with higher and more stable profit margins.

Financial and technology analysts in Silicon Valley believe that Microsoft's move is a clear indicator of a general upward trend in the entire consumer electronics industry during the second half of 2026.

Direct competitors such as Sony (with PlayStation) and Nintendo are predicted to be forced to implement similar retail price increases in the coming months, as previously signed long-term chip supply contracts expire and parties must renegotiate based on new steel and silicon prices.

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Source: https://baoquocte.vn/microsoft-tang-gia-may-xbox-do-chi-phi-chip-ban-dan-leo-thang-411177.html