This decision is expected to create breakthrough results at TNEX Finance Co., Ltd., thereby contributing to enhancing MSB's competitiveness and position in the market.

Accordingly, effective January 11, 2025, MSB appointed Ms. Dinh Thi To Uyen as the Permanent Vice Chair of the MSB Strategy Committee and Chair of the Board of Directors of TNEX Finance Company Limited (TNEX Finance). Simultaneously, Mr. Nguyen The Minh will assume the position of Acting General Director of the company while awaiting approval from the State Bank of Vietnam for the appointment of a new General Director.

Ms. To Uyen has 26 years of experience in marketing communications and strategy development, having held key executive positions at large and reputable organizations such as Techcombank , British Petroleum, and Shell Gas. In February 2020, she was appointed Director of Strategy at MSB. Since April 2022, Ms. Uyen has served as Deputy General Director of MSB and Director of Strategy.

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Ms. Dinh Thi To Uyen - Standing Vice Chair of MSB's Strategy Committee, Chair of the Board of Directors of TNEX Finance

After 5 years as Director of Strategy, Ms. To Uyen has planned, led, and closely monitored the implementation of strategic plans, guiding MSB through two crucial and foundational digital transformation phases with leading consultants BCG and McKinsey. She has left a strong mark on all the important milestones of MSB's development and transformation journey. Notably, revenue from digital channels accounts for 25% of total revenue; the percentage of new customers attracted through eKYC is 84% ​​for individual customers and nearly 12% for corporate customers; the percentage of individual and corporate customers accessing and using MSB's services through the customer journey (CJ) reached 53% and 60% respectively; 50% of internal processes have been successfully digitized...

In addition, Ms. Uyen has also been involved in foundational digital projects that have brought outstanding achievements to the bank, driving transformation in both "quality" and "quantity" in business operations and activities, such as the Magnet digital marketing project, the digitization of the credit approval journey (BPM), and the digital sales infrastructure (DSP)...

Drawing on her extensive experience, Ms. To Uyen has been entrusted by the MSB Board of Directors with the position of Permanent Vice Chairman of the MSB Strategy Committee, further enhancing her role in guiding and implementing strategy, leading the bank towards significant changes and breakthroughs.

In addition, with a focus on increasing the digitalization of consumer finance, Ms. Uyen also holds the position of Chairwoman of the Executive Board of TNEX Finance, aiming to lead the company further, faster, and more effectively in its digital transformation process.

Along with Ms. To Uyen, from January 11, 2025, Mr. Nguyen The Minh will assume the position of Acting General Director of TNEX Finance while awaiting approval from the State Bank of Vietnam for the appointment of a General Director. Mr. Minh has 26 years of experience in the Finance and Banking sector and has held many important positions at prestigious organizations such as HSBC Vietnam, Calyon Vietnam, etc.

In April 2015, Mr. Nguyen The Minh was appointed Deputy General Director of MSB and concurrently General Director of the Corporate Banking division. From January 2019, he held the position of Deputy General Director of MSB and concurrently General Director of the Corporate Banking division.

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Mr. Nguyen The Minh has just been appointed as Acting General Director of TNEX Finance.

Over the past 10 years, Mr. The Minh has made significant contributions to the development of MSB, particularly in transforming the business of corporate clients through digital channels. He played a pivotal role in the implementation of the M.Power solution, making MSB one of the first banks to offer online unsecured loans to corporate clients.

Through digital channels, from 2023 to the end of 2024, MSB attracted more than 21,000 corporate customers to register to experience its products and services; granted credit to nearly 8,000 corporate customers; and 68% of new customers received credit.
Regarding business results, during Mr. Minh's tenure as General Director of the Corporate Bank, total net revenue increased by 215%, profit after provisions increased by 493%, demand deposits increased by 147%, and the number of corporate customers increased by 123%.

With his direct leadership experience in business operations, Mr. The Minh is expected to bring about breakthrough growth, enabling TNEX Finance to make a strong mark on the market through the development of innovative consumer finance solutions, better meeting the needs of diverse individual customer segments, thereby supporting and promoting business development strategies in the coming period.

Regarding TNEX Finance, after 7 years of operation, its business network has covered 19 provinces and cities with 21 service points, over 600 professional staff, and served 2 million customers. TNEX Finance recognizes unique competitive advantages, including superior processing speed with an automated approval process in just a few minutes; diverse accessibility by serving specific customer groups, including students and recent graduates; and a comprehensive financial ecosystem – combining borrowing, saving, payments, and investment, creating a synchronized financial experience.

Phuong Dung