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VHO - Recently, the Da Nang tourism and hospitality industry successfully organized the 5th Da Nang Professional Chef Competition, an event considered to mark major changes in investment orientation and exploitation of local culinary culture, directly impacting Da Nang tourism.

Mr. Nguyen Duc Quynh, Chairman of the Da Nang Hotel Association and representative of the competition's organizing committee, shared that despite taking place amidst successive natural disasters, the chef competition was a great success, serving as a useful platform that both honored culinary talent and initiated new, creative collaborative ideas, guiding the sustainable development of the tourism, hotel, and culinary industries in Da Nang and Vietnam in the future.

Changing the perspective on cuisine

Naturally, many tourists visiting Da Nang and Central Vietnam have long been familiar with the simple, unpretentious culinary tourism spaces. Traditional, local dishes have long been introduced and made accessible to diners from near and far through traditional and practical presentation methods.

Da Nang organizes a professional chef competition with the message of improving the quality of the tourism and hotel industry.

From the rich, regal cuisine of Hue to the rustic and simple dishes of Quang Nam, diners are familiar with the humble, "low-key" standards that require less sophistication and formality in each dish.

Mr. Nguyen Duc Quynh observed that this current culinary landscape is an important cultural advantage of Central Vietnamese cuisine, and Da Nang tourism has effectively exploited this cultural element to continuously expand its influence and attract tourists.

However, to sustainably develop the in-depth investment values ​​in culinary culture, Da Nang tourism needs to be creative and seek to position itself with higher, more professional standards. That is why those in the local hotel industry desire and organize more programs to promote and honor higher-quality and more upscale culinary values.

Organizing five professional chef competitions for Da Nang cuisine is a remarkable journey for those in the kitchen, with the goal of continuously improving the quality of products and services for tourists and local people.

Chef Doan Van Tuan introduces the signature dishes at the competition.

Da Nang's kitchens have gradually moved away from their simple, unpretentious appearance, towards stricter standards, with more rigorous quality scoring systems, forming high-end menus and demanding exemplary chef skills.

From this perspective, the 5th annual chef competition was held, attracting over 1,000 attendees, including leaders from relevant government departments, associations, and organizations; along with 16 official chef teams from hotels, resorts, and local culinary establishments.

“Having been held for five seasons, this competition has become a symbol of passion, creativity, and integration; it is not only an event that honors the talent of those working in the culinary field but also a testament to the continuous efforts of the culinary community in Da Nang in particular and Vietnam in general in improving skills, preserving national identity, and striving towards international standards,” Mr. Nguyen Duc Quynh emphasized.

The message conveyed by those who organize culinary competitions like him is to change the perspective on local and hometown cuisine, raising it to higher standards, thereby fostering groups, trends, and communities of tourists who appreciate it more.

Restructuring the hotel industry strategy?

In conjunction with the cooking competition, the organizers also announced information and held a seminar on local hotel industry strategy. While this might seem like a simultaneous organizational effort, it was actually a warning, with a clear message: a change in investment and development strategy for the tourism and hotel industry in Da Nang and Central Vietnam is needed.

Da Nang hopes to elevate the value of its cuisine through its traditional dishes.

A strategic consultant commented that the Da Nang Tourism Association has put forward an important idea in its vision for industry development. That is, after the merger with Quang Nam province, Da Nang tourism must elevate its experiential culture and destination data to a new level for tourists.

Tourists and locals have the right to access and enjoy higher-value local tourism products and destinations. No longer will Da Nang tourism be limited to generic tours that only offer a superficial overview of destinations; instead, it will focus on firmly establishing its offerings and showcasing compelling stories about the land and communities of the destination.

In particular, the impression of hotels meeting the standards and needs of tourists, and the dishes and culinary skills being more sophisticated and refined, is worth considering.

According to Mr. Doan Van Tuan, Head Chef of the Furama resort complex (Da Nang), the new demands of tourists with more precise needs and higher quality destination standards have posed a challenge requiring investment and changes to the culinary capabilities and chef standards of Da Nang and Vietnam.

Starting with familiar dishes, chefs must improve the flavors and raise culinary standards for visitors; and this is accompanied by stories about the local food culture.

Tourists visiting Da Nang are expected to experience higher standards, including local cuisine.

This is not something that can be done everywhere, and fortunately, the central region of Vietnam, the culture of Quang Nam province, and the unique tourism of Da Nang have all the elements to allow chefs the freedom to explore and seek creativity.

Therefore, the number of new dishes on Da Nang's menu has increased, and chef competitions provide an opportunity and a platform to experience these high-end culinary variations.

All of this promises to bring a better experience for tourists visiting Da Nang; and this also necessitates professionalization for hotel systems and tourism facilities in the central coastal region.

"A good night's sleep, a delicious meal, a truly delightful experience – these are the special gifts that tourism, hotels, and cuisine in Da Nang, Central Vietnam, and the entire country must offer to every visitor, thereby helping to elevate the value of national tourism culture," Mr. Tuan said.

Source: https://baovanhoa.vn/du-lich/nang-tam-cung-am-thuc-cao-cap-184722.html