Elevating the VTV brand

VTV.vn - As the national television station, VTV needs to elevate its brand to become a television station with a prominent position, prestige, and stature in the region.

This was emphasized by Prime Minister Pham Minh Chinh when attending the conference summarizing the achievements of 2025 and outlining the tasks for 2026 of Vietnam Television.

2025 marks the 55th anniversary of the first television broadcast and also the year VTV becomes the sole national television station after taking over the functions and responsibilities of several media organizations.

With its new role and position, Vietnam Television (VTV) has always strived to implement the direction of General Secretary To Lam : "Everyone - anytime - everywhere - sharp - engaging," carrying out the directives of the Government and the Prime Minister. VTV has not wasted time and opportunities, optimized its operations, gradually expanded its development space, and modernized its operational equipment. It has organized timely, comprehensive, in-depth, and effective dissemination of guidelines and policies, especially strategic resolutions. News programs, live broadcasts, documentaries, and large-scale televised events have contributed to spreading national pride, strengthening social confidence, and creating consensus among the people.

Prime Minister Pham Minh Chinh delivered a speech at the conference.

Prime Minister Pham Minh Chinh affirmed that VTV is the nation's leading, multi-media news agency, playing a particularly important role in the country's information, communication, and ideological orientation system. The Prime Minister also noted that over the past year, VTV has shown many new and innovative aspects, focusing on each task thoroughly and efficiently, avoiding a scattered approach, and this has become a hallmark of Vietnam Television.

The Prime Minister emphasized that the media, and especially Vietnam Television (VTV), have made significant contributions to the country's overall achievements. He summarized this with 24 keywords: "Timely information - Improved quality - Positive transformation - Effective coordination - Streamlined apparatus - Professional staff." Importantly, VTV's efforts are all directed towards serving and strengthening the people's trust.

Prime Minister Pham Minh Chinh expressed his deep sympathy for the difficulties that Vietnam Television (VTV) is facing, especially during stressful and high-pressure working periods, and hoped that VTV would clearly identify these difficulties in order to come up with the best solutions to overcome them.

The Prime Minister also requested that when assigning tasks or delegating authority to Vietnam Television (VTV), agencies must also allocate resources to ensure VTV can successfully complete its tasks, especially difficult and complex ones. Emphasizing that 2026 is a particularly important year, the Prime Minister suggested several issues to help VTV better fulfill its mission.

Prime Minister Pham Minh Chinh noted that Vietnam Television (VTV) should effectively fulfill its role as a bridge between the people and the Party and State, focusing on comprehensively and prominently disseminating information about strategic resolutions, national achievements, and important events taking place this year. He requested VTV to promote the development of the cultural and entertainment industries, breakthroughs in science and technology development, innovation, digital transformation, and improve the effectiveness of external information work. He also urged the effective use of the national external information channel, Vietnam Today. He emphasized the need to innovate thinking and methods, shifting strongly from passive to proactive and positive external information dissemination; transmitting the independent, self-reliant, and just voice of Vietnam; and highlighting the image of a Vietnam that is "stable - dynamic - responsible - reliable - distinctive - friendly - confident - self-reliant - self-sufficient - strong - innovative - creative".

On this occasion, Prime Minister Pham Minh Chinh awarded the First Class Labor Order to Vietnam Television.

Source: https://vtv.vn/nang-tam-thuong-hieu-vtv-100260110214301647.htm