NESCAFÉ Plan partners with Vietnamese farmers.

The story of Vietnamese robusta coffee reaching the world stage is not just a story of flavor, but also a testament to Nestlé's enduring journey of supporting and improving the lives of thousands of farmers.

The NESCAFÉ Plan program was honored with the top award at the 2024 Human Act Prize ceremony - Photo: DNCC

Silent contributions

Recently, NESCAFÉ Plan was honored with the highest award – "Award of the Year" – at the 2024 Human Act Prize, a well-deserved recognition for more than a decade of quiet dedication.

The Community Action Award – a prestigious national award – honors individuals and organizations that make positive contributions to society. The fact that the program surpassed hundreds of other outstanding projects to win the "Award of the Year" affirms the profound humanitarian value and wide-ranging impact of the program.

People - At the heart of change

By placing people at the center of all activities, the program has made a positive impact. Farmers are not only producers but also agents of change, directly managing resources and making appropriate farming decisions. The program has fostered a spirit of self-reliance, helping them recognize their crucial role in the global value chain.

The shift to regenerative coffee farming not only improves livelihoods and increases income for 21,000 farming households, but also contributes to building a sustainable and environmentally friendly agricultural system.

Behind the success of the NESCAFÉ Plan lies the dedication and support of Nestlé Vietnam 's agricultural support team. They are trusted partners, standing side-by-side with farmers from the very beginning, even during challenging times.

The program's success is the fruit of more than a decade of dedication, close collaboration, and shared hardship with farmers.

Agricultural officials persistently provide technical guidance, sustainable farming training, and support with digital management tools, helping farmers master technology and improve coffee productivity and quality.

Nestlé Vietnam's agricultural support staff guide coffee farmers in practicing regenerative agriculture - Photo: DNCC

From green "seeds" to a sustainable future.

The NESCAFÉ Plan goes beyond simply providing technical support for cultivation; it also aims for a more sustainable future for the Vietnamese coffee industry.

The program focuses on guiding farmers to transition to regenerative farming practices to reduce greenhouse gas emissions, protect the environment, and conserve biodiversity.

Furthermore, the program also focuses on empowering women and promoting gender equality through a program to develop female farmer group leaders.

The Human Act Prize 2024 is a valuable recognition, affirming the program's tireless efforts in building a prosperous farming community and a green, sustainable agriculture.

Mr. Khuat Quang Hung, Director of External Relations and Communications at Nestlé Vietnam, shared: "We are committed to working closely with coffee farmers to help them cope with increasingly severe climate change, reduce greenhouse gas emissions, and improve their livelihoods."

In particular, the program helps farmers understand that they are a sustainable link in the global value chain. Above all, the program will continue to expand until 2030 and beyond, for a more prosperous Vietnam and a more sustainable planet."

The program's 14-year journey is a testament to the power of collaboration and tireless efforts towards a common goal: building a sustainable future for Vietnam's coffee industry, where farmers are empowered, respected, and receive the well-deserved rewards from the coffee beans they cultivate.

With its strategic vision and strong commitment, NESCAFÉ Plan promises to continue writing success stories, contributing to elevating Vietnamese coffee on the international stage and creating a sustainable future for the community.

Source: https://tuoitre.vn/nescafe-plan-dong-hanh-cung-nong-dan-viet-20241225152244164.htm