Programs like Haha Family Films like " We Have Each Other at Home," "Returning to the Countryside to Get Rich," etc. , have opened up a different path: gentler but touching the hearts of the audience more deeply.

The cast of the Haha Family show experienced salt-making in Sa Huynh, Quang Ngai.
Photo: YEAH1
A common thread in these programs is their setting: rural, mountainous, and remote areas... places with majestic nature, rich cultural traditions, and simple, down-to-earth people. Through the artists' journeys, viewers are transported back, not only geographically but also emotionally, evoking childhood memories, family affection, and gratitude towards the community and society. This explains why these shows, despite not receiving much media attention, still spread widely and attract viewers of all ages.
The Haha family is a prime example of a "healing" program. Instead of putting artists in awkward situations, the show allows them to naturally integrate into the lives of the local people. Carefully chosen camera angles, simple background music, and dialogue that retains the essence of everyday life make the program a "spiritual remedy" for city dwellers amidst their worries and anxieties.

The " Return to Your Hometown to Get Rich" Program
Photo: Manufacturer
Similarly, "Returning Home to Get Rich" not only reflects modern agriculture but also directly addresses the problem of product distribution for local people. With its hands-on livestreaming model – where artists learn the craft while introducing local specialties to consumers – the program initially demonstrates that reality television can connect rural and urban areas, artists and farmers, and entertainment and commerce within a creative framework.
For these television programs to be more than just a short-term phenomenon, producers need a long-term strategy and a sophisticated approach to content development.
Firstly, it's crucial to avoid falling into a monotonous pattern with familiar formulas. Expanding filming locations to less-explored areas, exploring unique customs, festivals, traditional crafts, and the stories of individual communities will help the program maintain its appeal and sense of discovery. Secondly, participating artists need to be carefully selected to embody the spirit of "authenticity, approachability, and a willingness to get their hands dirty." Those who can listen, interact genuinely, and empathize with local people will prevent the program from feeling superficial or artificial. Furthermore, the program's reach should extend beyond its broadcast scope. Developing accompanying interactive platforms (such as fan pages, YouTube, behind-the-scenes TikTok, and fan community groups) will help maintain connection with the audience. Practical actions such as soliciting support, fundraising for the local area, developing tourism linked to the program, or promoting OCOP (One Commune One Product) products will create lasting social value.
Ultimately, the support of local authorities, businesses, and social organizations is crucial for the program to go beyond mere "television experience" and become a bridge to sustainable development for the region in question. It can be said that these reality TV shows are opening up a new trend in the consumption of mental and recreational entertainment for viewers.
Source: https://thanhnien.vn/net-moi-cua-truyen-hinh-thuc-te-185250729232705743.htm










