As the year draws to a close, OCOP (One Commune One Product) establishments throughout the province are busy producing and bringing the province's OCOP products to customers near and far...
The journey of developing OCOP products.
In the final days of 2024, a visit to Trang Phai commune, Van Quan district, revealed spacious houses and clean, well-maintained concrete roads. Along the hillsides, people were busily harvesting cassava in preparation for the Lunar New Year. Previously, before the establishment of processing facilities, the market for cassava tubers faced many difficulties. With the desire to stabilize the market for the local people, Ba Son Investment and Development Joint Stock Company built a factory and partnered with the commune's residents to cultivate and purchase the product. To further improve product quality and expand the market, the company proactively developed its cassava vermicelli into an OCOP (One Commune One Product) product.
Taking us on a tour of the cassava vermicelli packaging area, Mr. Hoang Van Viet, Director of Ba Son Investment and Development Joint Stock Company, said: "Since deciding to develop cassava vermicelli as an OCOP product, we have proactively designed product packaging, packaging the product in both bags and boxes to suit different customer segments. In 2023, Trang Phai cassava vermicelli was recognized as a 3-star OCOP product at the district level. Since having the new product packaging and being recognized as an OCOP product, sales have been very good. On average, the company purchases over 750 tons of cassava tubers from local farmers each year. Each season, the company supplies the market with 9 to 10 tons of finished vermicelli, bringing in nearly 700 million VND in revenue annually and creating seasonal jobs for 7 to 10 workers." Currently, the company's Trang Phai vermicelli is not only sold in supermarkets and OCOP product display and sales booths within the province, but also consumed in many provinces and cities such as Hanoi and Bac Giang. At times, supply is insufficient to meet market demand, and customers have to place orders in advance.
Not only Ba Son Investment and Development Joint Stock Company, but many OCOP (One Commune One Product) entities have gradually established their product brands in recent times. For example, the Khinh Phja Quy Khoat fresh sausage production facility in Tong Chu neighborhood, Binh Gia town, Binh Gia district, with its unique recipes, has created sausages with a distinctive flavor, attracting many customers inside and outside the province.
Mr. Nong Quy Khoat, the owner of the establishment, said: "Previously, during Tet (Lunar New Year), my family used to make sausages for our own consumption, and sometimes we would give them to relatives and friends. When they found them delicious, they would ask us to make more or order them. Word spread, and many people learned about our products and started ordering, so I began my business. To enhance the value of the product and preserve the essence of traditional cuisine , the establishment has focused on developing OCOP (One Commune One Product) products. Accordingly, the family has invested over 60 million VND to purchase equipment such as vacuum sealing machines and freezers for preservation. To attract customers, we pay attention to the design, packaging, and preservation methods. The packaging clearly states product information, usage instructions, and traceability labels. In addition, the establishment also focuses on participating in trade fairs and exhibitions inside and outside the province to reach a wider audience." In 2023, the facility's fresh sausage product was recognized as a 3-star OCOP product at the provincial level, expanding its market not only within the province but also to other provinces and cities nationwide. While previously the facility only sold about 1 ton of finished sausage per year, in 2024, it sold over 2 tons of sausage at a price of 230,000 VND/kg.
Not only at the two aforementioned locations, but since the implementation of the OCOP program, specialized agencies have implemented policies to support capital; guided the steps to complete dossiers and procedures for developing OCOP products; and supported solutions for promoting and connecting product consumption… To date, the entire province has 106 OCOP products, of which 100 products have been evaluated and ranked 3 stars and 6 products have been evaluated and ranked 4 stars. The majority are specialty, characteristic, and traditional products of each locality, ensuring quality and food safety, with traceability, and packaging and labeling in accordance with consumer market trends and regulations.
Besides focusing on brand building, many entities participating in the OCOP product development program are also flexible in applying information technology and digital transformation to the promotion and consumption of their products. Most commonly, these entities have proactively explored and built channels on social media to promote and sell their products; and listed their products on e-commerce platforms.
Ms. Ha Nhu Quynh, from Tam Thanh ward, Lang Son city, said: "Previously, when I wanted to buy specialties from the districts, I had to ask acquaintances to buy them and send them by bus, which was very inconvenient. But since I learned that Lang Son's OCOP products are also sold on e-commerce platforms, I have been ordering and using them. I find buying goods on these digital marketplaces very convenient, fast, and I often get discounts."
Employees of Hong Xiem Restaurant Household Business package 3-star OCOP products for customers.
Enhancing the value of OCOP products.
Along with developing OCOP products, businesses are also proactively implementing comprehensive solutions to maintain and upgrade the quality of already evaluated OCOP products. From there, they continue to build product brands by focusing on improving product quality, expanding scale by investing in equipment and machinery, improving packaging designs, applying science and technology to production, and participating in trade promotion activities…
Ms. Nguyen Thi Dung, Director of Cong Son Agricultural Cooperative, Cong Son commune, Cao Loc district, said: Lang Son is not only famous for its roasted pork, braised pork belly, mustard greens, chili bamboo shoots, etc., but also for its very distinctive herbal rice wine of the Dao ethnic people in Cong Son commune, Cao Loc district. With the desire to further improve the quality of Dao herbal rice wine, the cooperative has invested in a modern production line (rice cooker, distillation still...). In 2022, the cooperative's Dao herbal rice wine was evaluated and ranked as a 3-star OCOP product. Recognizing that upgrading the OCOP star rating will increase competitiveness, the cooperative has not only focused on maintaining its star rating but also explored and implemented solutions to improve it, such as: improving and replacing product packaging to ensure it is environmentally friendly and more visually appealing; and improving food safety quality throughout the production process. By increasing the fermentation time to over 3 years, the Dao ethnic group's herbal rice wine product has been recognized as a typical rural industrial product at the provincial level; in 2024, the product was evaluated by the provincial authorities and upgraded from a 3-star OCOP product to a 4-star OCOP product at the provincial level.
Mr. Pham Tuyen, Head of the Rural Development Sub-Department, said: "In recent years, the OCOP program has been implemented synchronously and widely in all districts and cities in the province. This is considered an important solution and task in implementing the National Target Program for building new rural areas in the 2021-2025 period. Every year, the unit coordinates with relevant agencies to organize training courses to improve the knowledge and skills of businesses in packaging design and product design so that they can come up with ideas and designs that suit consumer tastes; creating conditions to support businesses in participating in trade promotion activities, connecting and promoting OCOP products..."
This Tet holiday, in addition to traditional products, people in the province also have many more choices from OCOP products with diverse designs, ensuring food safety and hygiene at reasonable prices.
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