On June 24th, "Brothers Overcoming a Thousand Obstacles" Season 2 will kick off a fierce competition among famous names such as Trinh Thang Binh, Nguyen Van Chung, Thai VG, Hoang Dung... They enter the competition with the goal of redefining themselves and conquering a new generation of viewers.
The challenges posed by the Gen Z wave.
One of the reasons why established artists are forced to adapt is the powerful rise of Generation Z. Unlike previous generations of audiences, Gen Z has a habit of accessing content very quickly. They can turn a song into a phenomenon in just a few days, but they can also quickly shift their attention to another name.
The emergence of numerous young artists such as MONO, HIEUTHUHAI, tlinh, buitruonglinh, CONGB, GREY D, and Wren Evans shows that the music market is undergoing a strong rejuvenation. These artists not only have musical products but are also very skilled at creating trends on social media.
This has forced artists from the previous generation to adapt. Many have started using TikTok, building personal YouTube channels, participating in livestreams, or appearing on television programs to reach new audiences. Without change, they could easily be pushed out of the game, regardless of their track record.
Hoang Dung performed at his "Spinning Around" concert with over 10,000 spectators, but he continued to make his mark by participating in the entertainment program "Brothers Overcoming a Thousand Obstacles" season 2. (Photo: NHAT DUY)
Experience has shown that stepping out of your comfort zone can yield significant results. A prime example is Anh Tú. After years of activity without achieving significant breakthroughs, participating in music programs helped him reach a larger audience and gain more career opportunities. Another example is Phương Mỹ Chi. From her image as a "folk music girl," the singer continuously reinvented herself by combining traditional elements with modern music. This change helped her break free from the stereotype of being a fleeting phenomenon and build her own unique position in the young music market. On an international scale, the stories of Jessi and Bruno Mars also demonstrate that successful artists must constantly innovate to maintain their influence. No one can survive long-term relying solely on past achievements.
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Showbiz is a harsh and cutthroat environment. Every year, new faces, new trends, and new platforms emerge. This leaves artists with few options other than constantly reinventing themselves. The participation of Trinh Thang Binh, Nguyen Van Chung, and Hoang Dung in reality shows isn't because they lack talent or need to prove their success. It's a way for them to affirm that they are still present, still creative, and still capable of connecting with audiences in an entertainment market that changes daily.
When reputation is no longer a "lifelong asset"
In recent years, audiences have been surprised to see many established artists continue to appear on reality shows. They are not newcomers seeking fame, nor do they lack hit songs to solidify their position.
As mentioned above, season 2 of the show "Brothers Overcoming a Thousand Obstacles" features many well-known artists, including Trinh Thang Binh - a singer with nearly 20 years of experience and many hit songs, who still participated in the program to refresh his image. Dai Nghia, already successful in the fields of stage performance and hosting, also ventured into the music arena. Huynh Lap tried his hand for the first time in a program that heavily emphasizes singing and performance.
In the age of social media, artists' biggest fear is no longer failure but being forgotten. While a decade ago, a successful song could keep an artist in the spotlight for years, the lifespan of fame is now much shorter. Every day, TikTok, YouTube, and Facebook generate thousands of new pieces of content. A hit song might be a sensation for a few weeks before being quickly replaced by another trend. This means even established artists must constantly appear to maintain a connection with the public.
The appearance of stars (or former stars) on television shows aims to maintain their visibility and reaffirm their former glory. They all understand that today's young audience has many choices, and not everyone remembers the hit songs that made the previous generation famous.
Long-term success can sometimes be a trap, making it difficult for artists to change. An artist accustomed to a certain style often faces apprehension when trying a new field. They fear losing their familiar image or failing to meet audience expectations. However, in the context of a constantly changing entertainment market, standing still means falling behind. Looking at the careers of many Vietnamese artists clearly shows this.
Singer Isaac was once associated with a dapper and safe image after leaving the 365 boy band. But it was only when participating in reality shows that audiences got to see a more humorous, talkative, and approachable Isaac. This new image helped him expand his fanbase and maintain his appeal despite having been active for many years.
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Insiders believe that in the digital age, failure isn't necessarily the scariest thing. What's more frightening is when the audience no longer mentions your name. And that's precisely why more and more Vietnamese artists are willing to step out of their comfort zone, accept new challenges, and even "start over" to keep the spotlight on them.
Source: https://nld.com.vn/nghe-si-ky-cuu-dua-giu-hao-quang-196260622205806281.htm
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