According to Cốc Cốc user search data (from August 31st to September 20th, 2024), the number of searches for the keyword "iPhone 16" on the launch day of this model was lower than at the launch of the iPhone 15 last year.

Specifically, the number of searches for the keyword "iPhone 15" on its launch day last year was about 1.3 times higher than the number of searches for the keyword "iPhone 16" on its launch day this year.

In the days leading up to and after that time, the average daily search volume for the keyword "iPhone 15" was also higher than that for the keyword "iPhone 16".

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Searches for iPhone 15 on launch day were significantly higher than those for iPhone 16. (Data source: Cốc Cốc)

Based on a total of 1,000 searches containing the keyword "iPhone 16," the topics that Cốc Cốc users were interested in during the iPhone 16 launch event were the product name and where to buy it (accounting for 70% of searches), information about the event (accounting for 12%), and news related to the price and colors of the new iPhone model (accounting for approximately 7% and 2% respectively).

However, the results are somewhat contradictory when considering keywords in general related to Apple's phone models. The total search volume for keywords related to iPhones in general during the iPhone 16 launch period increased by 20% compared to the time Apple launched the iPhone 15. This shows that the appeal of iPhone products remains very strong.

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iPhone 16 Pro and iPhone 15 Pro. Photo: Tech Santos

Statistics show that in the first three weeks of September 2024, users were most interested in the iPhone 16 and iPhone 15 Pro Max, as these were also the two most searched keywords.

Notably, despite being released a year ago, the iPhone 15 and iPhone 15 Pro Max are still searched for quite frequently. In addition, the older iPhone 13 model continues to demonstrate its appeal, attracting a significant number of users searching for it on this browser.

How much will the iPhone 16 cost in Vietnam, and when will it be available for sale? Apple just announced the quartet of iPhone 16 models at its It's Glowtime event. The company has announced the prices and release dates for the Vietnamese market.