Released on June 30th, the song " From 1 to 2," composed and performed by Kai Đinh and AMEE, quickly became a social media sensation. This sweet and romantic song was written by the male artist as a gift to his fiancée and to announce their upcoming wedding in early July. With its gentle melody and heartfelt lyrics, the music video quickly reached 1 million views in less than two weeks, ranking in the top 13 trending videos on YouTube. Previously, in April, the songwriter also composed "Wedding Hall" specifically for the wedding of two close friends. That song also quickly became successful on TikTok and other music platforms.
Successful "celebration" products in recent times.
PHOTO: NSCC
Notably, at Kai Dinh's wedding in Cam Ranh, two guest performers, Duc Phuc and Erik, also performed two new songs by the songwriter, " Xuan Vu" and "You May Kiss Your Bride ," receiving positive reactions from the audience when short snippets of the songs were revealed on social media. These two songs are expected to be included in a new EP featuring wedding-themed songs that Kai Dinh will release in the near future.
On a special occasion in February this year, singer-songwriter Vu Cat Tuong dedicated the song "This Day, This Girl" to her beloved. With lyrics expressing the poignant emotions before this momentous occasion, and a lively melody, the song quickly garnered attention and topped the trending charts. At the wedding, Vu Cat Tuong also surprised everyone by performing the song with dance moves – something the singer of " Once Was " rarely did – causing a stir online. During his " Sketch a Rose " live concert, Ha Anh Tuan humorously revealed that Vu Cat Tuong had also composed another song, " You for the Wedding," but for various reasons, he ultimately acquired the rights to it. The song has since been frequently performed by the male singer, known for its romantic melody and profound lyrics.
Examples of successful songs in this genre include Anh Tú Atus's "Bài này không để đi diễn" (This Song Isn't for Performing) , Gin Tuấn Kiệt's "Thơ" (Poetry) EP... Although created as commemorative products, these songs were warmly received due to their sincere emotions. Beyond just listening, artists also produced music videos featuring their own wedding ceremonies, and the moments of anticipation, excitement, and overwhelming happiness further contributed to the success of the product. This shows that even without prioritizing commercial success or massive investment, wedding announcement songs can still be successful because of their emotional impact and sentimentality.
Source: https://thanhnien.vn/nhac-bao-hy-noi-dai-doi-song-185250713225344398.htm
