Will Noo Phuoc Thinh follow in his footsteps?

Following the success of The Weeknd, many Vietnamese artists have tried to reinvent themselves with Synth Pop and Synth Wave music, but have failed. Will Noo's song "You're Hurt Me" escape that same fate?

The return of Noo Phuoc Thinh is one of the hallmarks of Vietnamese music in 2024. Earlier this year, Noo unexpectedly caused a sensation when he performed a mashup of three songs. We've known each other for a while, and now we'll watch the fireworks together. and "If only ," said the singer at the Green Wave Awards ceremony. The male singer captivated the audience with his increasingly mature voice and his still-stunning appearance at the age of 35.

On the evening of July 17th, Noo Phuoc Thinh made his comeback to the Vietnamese music scene with a new music video. I'm not kidding . This is a breakthrough product for Noo, with the Synth Pop style that's trending in major music markets around the world. Breakthroughs always come with risks, and with this MV... That's a painful joke , Noo's chances of success will be harder if he continues his momentum and sings a new Pop Ballad.

Noo plays the role well.

Synth Pop – a genre popular in the late 1990s and early 2000s – has made a comeback and captivated audiences in the last five years. Characterized by the dominant sound of synthesizers, combined with basslines and pounding drums, Synth Pop delivers an exhilarating experience with its fast and engaging rhythm.

Noo Phuoc Thinh Noo once had a successful period singing Do Hieu's Dance Pop songs. The fast tempo of Synth Pop doesn't pose a challenge for Noo. The difference is... You're kidding, that hurts! Compared to all of Noo's previous products, the male singer's vocals are "covered" with a thicker layer of auto-tune.

Auto-tuning in synthesizer-style songs is almost the current standard. The advantage of auto-tune is that it makes the vocals smoother, blending seamlessly with the synthesizer and bassline. However, auto-tune can limit the singer's vocal technique and may result in unclear lyrics. Just kidding , Noo Phuoc Thinh had to sacrifice some of his vocal strengths, especially in terms of emotional depth, to blend in with the unique style of Synth Pop.

With this musical style, the song will be difficult to make an impression on the content from the outset. The strength of You're kidding, that hurts! The distribution will mainly depend on the melody, arrangement, and Noo's vocals.

This is a well-balanced mix by producer Duck V. The layers of sound, especially in the bass range, are intricately layered, yet the producer distributes them quite reasonably so that the synthesizer, bass, and drums all have space to create distinct colors in the mix. Drops are always a particularly important part of Synth Pop and Synth Wave tracks. You're kidding, but that hurts. Unfortunately, the drop remains within the melodic range, the arrangement is safe, and it fails to lead the song's emotions to an explosive level.

"It Hurts Me" has a catchy and pleasant melody. This song would be ideal for playing in many spaces, especially those requiring a lively and stimulating atmosphere. However, when considering the Vietnamese music market, the chances of success for "It Hurts Me" are questionable, as the song doesn't have high replayability. Synth Pop is not currently a genre with strong appeal to create trends on social media.

Will Noo return to the top 1 trending spot?

Since that milestone If so , Noo Phuoc Thinh is about to reach the 20-year milestone of his presence in the Vietnamese music market. During that period, Noo has at least once stood at the pinnacle of Vietnamese music, with hit songs dominating music charts, achieving high "viral" status across multiple media platforms and performance stages.

After his peak period from 2014-2017, the male singer declined and faced double the challenges to reach the top position once again. His mashup at the Green Wave Awards brought Noo's name back into the spotlight on social media. However, Noo's success at the Green Wave Awards was aided by many factors, the most important of which was his covers of popular hits in the Vietnamese music market.

The singer of "Wiping Away Tears" needs a hit song to return to her glory days. The product... You're kidding, that hurts! It has good quality, both the music and the music video. However, this style of music is difficult to succeed with because it contains too many elements that deviate from the tastes of today's young audience. In 2022, the synthesizer trend exploded with... Don't Break My Heart (Binz) Chill out in the afternoon (Ricky Star) Lonely Star (Jack) Good Monster (Soobin ft Binz) and many other products. They all share the same fate: they failed to win over the Vietnamese audience.

For Noo, his goal when releasing it was... You're kidding, that hurts! It could be simpler; he just needs a fresh start and a chance to make a comeback to the market. Noo's new song is also suitable for him to perform on any stage.

Noo Phuoc Thinh and Dong Nhi, a duo that caused a sensation a while ago... Noo and Dong Nhi continue to be among the most hardworking and consistently successful singers of their generation. Over the past five years, market fluctuations have noticeably diminished their appeal. However , both singers have diligently released new products and sought out young production teams to keep pace with the current generation of artists.

Source: https://baoquangninh.vn/noo-phuoc-thinh-co-di-vao-vet-xe-do-3309452.html