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$200 million film at risk of heavy losses.

"Masters of the Universe" is facing the risk of a massive financial loss, still a long way from breaking even. What caused a franchise film to become such a flop?

ZNewsZNews12/06/2026

Originating in the early 1980s, Masters of the Universe was once one of the most influential animated franchises in the world . The image of He-Man, with his Power Sword, muscular physique, and battle against Skeletor, has become inextricably linked to the childhoods of millions of viewers. After more than 40 years of existence through animated films, comics, and numerous reboots, the franchise is finally returning to the big screen with a large-scale live-action project led by Travis Knight.

With a budget of around $200 million , Masters of the Universe demonstrates the ambition behind its film adaptation. Mattel Studios has made no secret of its efforts to revive a once-beloved icon of popular culture, one that has faded in the face of the rise of Marvel, DC, and numerous modern fantasy franchises.

Cheesy entertainment

The film opens with the tragic event that led to the downfall of the kingdom of Eternia at the hands of the powerful villain Skeletor. The king and queen are captured, and Prince Adam, then just a young boy, is brought to Earth by a sorcerer along with the Sword of Power to escape pursuit. However, Adam then loses the precious artifact.

Fifteen years later, Adam has grown up among humans. He works in an office, living a simple life no different from that of Earthlings, but he has never given up his dream of returning home. When the Sword of Power reappears, Adam is pulled back to Eternia and has the opportunity to confront his old enemy.

In terms of plot, Masters of the Universe offers almost no originality, with a familiar, clichéd heroic journey. It's the typical film about the "chosen one" who wanders, returns home, accepts their destiny, and becomes a savior.

What's surprising is that Travis Knight doesn't try to mold the story into something darker or more complicated. Instead of following the trend of turning the protagonist into a deeply wounded character, Travis Knight chooses to stick to the core essence of this superhero franchise, reimagining it as a deliberately sentimental adventure.

From muscular warriors wielding magical swords, skeletal monsters, and bizarrely shaped servants, Masters of the Universe offers a fairytale-like feel amidst modern life. It's no exaggeration to say the show feels out of place, outdated, and even comically clichéd when compared to the ever-growing franchises of superheroes with superpowers.

However, Travis Knight seems to enjoy that quirky style. He doesn't hesitate to showcase the cheesy and absurd aspects of the original source material. Audiences can easily predict almost every twist and turn in the film. Adam will certainly become He-Man, and Skeletor will eventually fall under the combined efforts of the prince and his companions. Masters of the Universe is therefore like the superhero movies we watched as children, where we know for sure that the monsters will soon be defeated by the superheroes.

Masters of the Universe anh 1

The new film has grossed over $60 million worldwide.

But what kept the interest alive was the film's unpretentious, sincere storytelling. Without convoluted subplots or constant plot twists aimed at shocking viewers, the film simply takes its time to establish the world, explain Eternia's history, and the relationships between the characters before thrusting them into a battle to restore order.

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Along with the formulaic plot comes a "typical" message. Although the film centers on the image of a muscular Adam with a giant sword, the story doesn't actually glorify physical strength.

The prince was chosen not because he was the strongest warrior, but because he knew how to listen, empathize, and believe in the power of unity. His time on Earth taught Adam how to understand and work together for the common good, instead of resolving issues through force and violence. Through this, Masters of the Universe emphasizes that what Eternia needs is not just an invincible warrior, but a leader capable of uniting people. This is a clever approach, making the character of He-Man more relatable to the audience.

Reasons for being selective about customers.

Travis Knight's brainchild shows a serious investment in visuals. Eternia is fascinating with its blend of classic fantasy and science fiction . Giant castles, bizarre creatures, and ancient structures create a vibrant and visually appealing fantasy world. The film's world-building is solid, with multiple races and ecosystems coexisting in a universe governed by logical rules.

It's easy to see that a large portion of the budget went into CGI and art design, as these are two of the most prominent and meticulously crafted elements of the film.

Despite possessing quite appealing entertainment elements, Masters of the Universe still struggled to draw viewers to theaters. The project, led by Travis Knight, isn't necessarily a bad film. It's just that its outdated and sentimental tone, though intentional, doesn't quite fit the tastes of modern audiences.

Masters of the Universe was a pop culture icon in the 1980s. But over 40 years is too long for the public to still be interested in an icon that has faded into the past.

In a landscape where movie stars are increasingly familiar with complex, multi-layered adventure stories, Travis Knight's overly simplistic and restrained storytelling struggles to generate interest. The film might be an enjoyable experience for fans of the franchise, but it lacks the persuasive power to convince the masses.

Masters of the Universe anh 2

Nicholas Galitrine plays the lead role.

On the other hand, the action sequences weren't particularly outstanding. Aside from the final fight scene between Adam and Skeletor, there were very few moments in the film that truly thrilled or excited the audience. What people remember most about the film is still primarily He-Man's muscular physique. The martial arts choreography failed to create iconic moments or a distinctive signature compared to some other classic franchises.

Nicholas Galitzine possesses the perfect physique for the role. His muscular build and handsome, gentle face easily win him over. He plays the character relatively well, displaying both naivety and charm, as well as moments of strong maturity. However, the comedic elements don't quite suit the 1994-born actor. In some scenes, Galitzine lacks naturalness in delivering his comedic lines.

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Meanwhile, Skeletor falls short in terms of impact, partly due to script limitations. A classic villain, this film adaptation unfortunately fails to provide Jared Leto's character with enough depth to create a compelling confrontation with the protagonists.

After its first week of release, Masters of the Universe has only grossed just over $60 million worldwide. With an estimated production budget of around $200 million , the film is expected to face a very difficult break-even point.

Source: https://znews.vn/phim-200-trieu-usd-nguy-co-lo-nang-post1659158.html

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