
In To Hieu ward, many people choose historical and cultural sites to take photos during the Lunar New Year. Among them, the Son La Prison National Special Monument is a popular destination for locals and tourists. In the days leading up to Tet (Lunar New Year), the grounds are often filled with groups of young people wearing traditional and modern ao dai (Vietnamese long dresses) to visit and take pictures. Against the backdrop of ancient, moss-covered stone architecture, the peach blossoms of To Hieu quietly bloom, and the vibrant colors of the dresses stand out, creating harmonious images that blend the solemnity of history with the warm and intimate atmosphere of spring.

Ms. Le Thu Trang, a tourist from Hanoi, shared: "I was born and raised in Son La. After graduating, I moved to Hanoi to live and work. During the days leading up to Tet (Lunar New Year), I returned to Son La to visit relatives and friends. I visited Son La Prison and took commemorative photos. The atmosphere here is very special; when taking photos in traditional ao dai (Vietnamese dress), I clearly felt the solemnity and tranquility. This is also an opportunity to help my children learn more about history and their homeland."

The area bordering Chiềng Cơi ward, where many plum orchards are in full bloom, is also a popular spot for young people to take photos. In the last days of the year, the plum blossoms burst into a sea of white, creating a poetic scene that attracts many locals and tourists to visit and take pictures. Groups of young people and families often choose traditional ao dai, modern ao dai, or ethnic Thai and Hmong costumes, which suit the orchard setting and the highland scenery.

Ms. Quang Huynh Diep, owner of Chieng Co Farm plum orchard in Hom village, Chieng Coi ward, shared: "In the past week, the number of visitors to the orchard has increased significantly, especially on weekends. Visitors coming to the plum orchard to take photos during the Lunar New Year season has become a familiar sight in recent years. Although it doesn't generate a large income, this activity contributes to a more joyful end-of-year atmosphere and promotes the local scenery, making it known to more people through photos shared on social media."

The trend of taking photos during Tet (Vietnamese Lunar New Year) is also evident in everyday life. Capitalizing on the photography trends of young people, many cafes are decorated with themes of Tet from the past, recreating the traditional living space of Vietnamese families. Familiar items such as wooden tables and chairs, old radios, folk paintings, red couplets, trays of five fruits, and banh chung (traditional rice cakes) are neatly arranged, creating a suitable backdrop for photography.


Along with the demand for photography, services such as renting traditional Vietnamese dresses (áo dài), ethnic costumes, and photo studios, as well as photophone services (taking photos with a phone), are busier than usual in the Tô Hiệu, Chiềng Sinh, and Chiềng Cơi wards. On some streets in Tô Hiệu ward, costume rental shops are constantly welcoming customers, mainly young people and families.

Ms. Phung Thi Hai Linh, owner of Moc studio in Group 4, To Hieu Ward, said: "New Year's Day and the two weeks before Lunar New Year are the times when our studio gets a lot of bookings for photo shoots. Besides individual shoots, this year the number of families booking photo shoots has increased. Many families want photos to hang up for Tet or keep as memories, so they often choose simple, intimate concepts."
According to owners of ao dai rental shops, besides traditional ao dai, the demand for renting modern ao dai and ethnic costumes is also increasing. Choosing traditional outfits for New Year's photos shows the growing interest of young people in national culture, although the way it is expressed has become more flexible and suitable for modern life.

The Tet photo-taking movement not only brings joy and excitement to locals and tourists, but also contributes to promoting service activities at local establishments, creating a vibrant and intimate picture of year-end life.


In the context of increasingly modern life, people taking time to take Tet photos, choosing ao dai (traditional Vietnamese dress), ethnic costumes, and traditional settings, shows the need to preserve and connect with familiar values. Without being overly elaborate or formal, these New Year's photo shoots contribute to making the spring season warmer, more complete, and more meaningful.
Source: https://baosonla.vn/xa-hoi/phong-trao-chup-anh-dau-nam-moi-jE98QpSvg.html






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