Digitalization of accommodation service management.

In the context of the tourism industry's recovery and acceleration, digital transformation is becoming an inevitable trend for accommodation establishments. In Thanh Hoa - a locality currently with approximately 1,300 accommodation establishments - the application of digital technology not only helps improve management efficiency but also contributes to improving service quality, meeting the increasingly high demands of tourists.

The receptionist at Muong Thanh Thanh Hoa Hotel processes check-ins using the hotel's accommodation management software.

Optimizing operations, standardizing management

Previously, the process of receiving and managing guests at many hotels was primarily done manually, from checking identification documents, photocopying, filling out information forms, to reporting to authorities. This process was not only time-consuming but also prone to errors, causing inconvenience for both customers and operators, especially during peak tourist seasons.

It is precisely because of this practical situation that the application of accommodation management software has become an urgent solution. At many hotels in the province, the check-in process has been significantly streamlined as reception staff only need to scan the QR code on the chip-embedded citizen ID card, and all customer information is automatically updated into the system. The data is then synchronized with the relevant authorities, ensuring compliance with regulations while minimizing errors.

For establishments with a high volume of guests, digitizing processes not only saves time but also significantly reduces pressure on staff. Instead of manually processing each document, the reception department can focus more on customer care and support – an increasingly important factor in service competition. Ms. Bui Thi Hoai Thuong, Deputy Director of Accommodation at Muong Thanh Thanh Hoa Hotel, said: “Previously, the check-in process was quite complicated, with staff having to handle many manual steps, leading to errors. Since implementing accommodation management software, the check-in process has been shortened, data is more accurate, and security is ensured. Customers also feel more convenient and comfortable as they don't have to provide as much paperwork as before.”

Beyond just receiving data, management software helps connect and synchronously control all operational activities, from room management and occupancy monitoring to revenue statistics and real-time reporting. The digitization and centralization of data also makes it easier for businesses to analyze and forecast market demand, thereby improving business efficiency.

From being implemented only by large hotels, digital transformation has now spread to many accommodation establishments across different segments. This shows a significant shift in businesses' perception of the role of technology – from a supporting tool to a core platform in management. Beyond simply improving internal management efficiency, digital transformation is also opening up fundamental changes in how accommodation establishments approach and serve customers.

Elevating the experience, moving towards smart tourism.

While digitalization helps accommodation businesses operate more efficiently, technology is also changing how travelers access and use services. Instead of relying on direct booking methods as before, more and more travelers are choosing to search, book, and pay through digital platforms. This trend forces accommodation businesses to proactively adapt and expand their online presence, from social media to booking applications.

In Sam Son, the seaside tourism center of Thanh Hoa province, this process is quite evident. With a large number of accommodation establishments and the pressure to serve tourists during peak season, the application of technology not only helps improve business efficiency but also contributes to creating a more professional and transparent tourism environment. Ms. Nguyen Thao Du, representative of Hai Yen Hotel in Sam Son ward, shared: “Previously, guests mainly came directly to book rooms, which was quite passive. Since promoting on digital platforms, guests can proactively book rooms and pay through the application. This helps us reach more customers and makes it easier to arrange and manage rooms.”

In fact, at many accommodation establishments, the percentage of guests booking online has increased significantly, potentially accounting for 60-70% of the total number of guests during the tourist season. This not only helps businesses expand their market but also enhances professionalism in service. Information about rooms, prices, and services is publicly and transparently available in the digital environment, making it easier for customers to choose and make decisions. From a management perspective, digitizing accommodation data also brings practical benefits. Guest information is updated in real time, supporting authorities in monitoring, managing, and ensuring security and order, especially in key tourist areas like Sam Son.

It is clear that digital transformation in accommodation service management is not just a technical solution but is becoming the new operational foundation of the tourism industry. From standardizing management and optimizing business to enhancing experiences and ensuring security, technology is contributing to shaping a smart tourism ecosystem. This will be a key factor for Thanh Hoa to improve its competitiveness and develop tourism in a professional, modern, and sustainable direction in the future.

Text and photos: Hong Tu

Source: https://baothanhhoa.vn/so-hoa-quan-ly-dich-vu-luu-tru-281979.htm