Spotify will bring video podcasts to Netflix.

The music streaming service Spotify will bring video podcasts (video clips of interviews, documentaries, news, TV shows, etc.) to its Netflix streaming service starting in 2026.

The logo of the Spotify digital music streaming service. (Illustrative image: AFP/TTXVN)

As Spotify strives to further expand its video content selection and boost its advertising business, it has announced a partnership with Netflix, which will introduce a curated selection of video podcasts on the popular streaming service.

Upon launch, the Netflix-Spotify partnership will provide Netflix with a curated collection of podcasts on sports , culture, and lifestyle from Spotify Studios and The Ringer. Over time, the agreement will allow Spotify to add more podcasts from other studios and genres.

This move comes after Spotify's increasing focus on video podcasts, beginning with the launch of tools that allow anyone to publish their shows as video. Spotify has also recently rolled out several social tools that allow hosts to interact with their audience, including polls, Q&A sessions, and comments.

Spotify's interest in video streaming comes after a major shift in its podcast strategy in 2023, which included layoffs of several personnel, including Chief Content and Business Officer Dawn Ostroff, who had led the company's podcast initiatives. During Ostroff's tenure, Spotify invested billions of dollars in podcasts, acquiring studios like Parcast, The Ringer, and Gimlet Media, and signing exclusive podcast deals with big names like actor and TV host Joe Rogan and Alex Cooper, but these deals have now expired.

However, Spotify's investments haven't yielded significant returns, necessitating a new strategy. The company now believes that video, particularly popular with Gen Z users, offers more opportunities for advertising and monetization. As of Q2 2025, Spotify reports having over 430,000 video podcasts on its service. More than 350 million Spotify users have streamed video on the platform, a 65% increase year-on-year.

Initially, Spotify will offer video podcasts to users in the US starting in early 2026, followed by other markets.

According to VNA

Source: https://baohaiphong.vn/spotify-se-dua-podcast-video-len-netflix-523624.html