The attraction of Phu Tho destination

Tourism stimulus program:

After the administrative unit merger, Phu Tho owns 3 typical ecological regions, including midland hills, mountains and river deltas. This is an open space for the development of cultural - spiritual tourism, ecological - resort, community and agricultural tourism. The province has a rich cultural heritage system, notably Xoan singing and Hung King worship - two heritages recognized by UNESCO. Along with that is the special strength of spiritual tourism associated with the Hung Temple Historical Relic Site - the center of convergence and diffusion of Lac Viet cultural flow. The system of mountains and rivers, special-use forests, caves, valleys and Thanh Thuy hot mineral springs create conditions for the formation of resort products, health treatments, and discovery tourism at Xuan Son National Park, Hoa Binh Lake, Long Coc tea hill... The national tourist areas of Hung Temple, Tam Dao and the Muong - Dao - Thai community tourism chain open up a space to connect regions with rich potential. This is a great advantage for Phu Tho to attract investment, develop new products and expand the market in the period 2025 - 2030.

Visitors experience at Phu Tho province's booth at the Quang Ninh Food Festival 2025.

Choosing Phu Tho as her weekend destination, Ms. Nguyen Thu Ha, a tourist from Cau Giay Ward (Hanoi) said: "My family is very impressed with the tourism stimulus package that the province is applying. We booked a combo including a room, mineral spring tickets and a tour to visit Hung Temple at a price reduction of nearly 25%. The online payment system is fast, scanning the QR code to view destination information is very convenient. The service is much better than the last time I came 2 years ago."

According to Ms. Ha, not only are the prices good, the tourist areas and spots have been invested in and renovated, from the road to the eco-zone to the parking lot, the experience space... are all neater and friendlier. That experience reflects the efforts of tourist establishments in improving service quality associated with the stimulus program.

Implementing the Action Plan to implement the Official Dispatch No. 34/CD-TTg and the Tourism Stimulus Program of the Ministry of Culture, Sports and Tourism, Phu Tho province organized and participated in a series of important events. Notable promotional activities include: Hoa Ban Festival 2025; 21st Ho Chi Minh City Tourism Festival; VITM Hanoi International Tourism Fair; Northwest - Dien Bien Quintessence Festival 2025; ITE HCMC Fair... The province welcomed many Famtrip and Presstrip delegations to survey products, such as "Colors of the Homeland - Travel to Love", "Discover Xuan Son", delegations of Thai and Central partners and international tourism enterprises.

The digital communication campaign “Phu Tho Tourism - A colorful experience” was strongly deployed on social networks, short video platforms, festival livestreams, and culinary experiences. Digital products such as tourist maps, destination introduction clips, and QR codes at areas and locations were widely applied, helping to enhance the experience of tourists.

In 2025, the whole province will have 38 businesses participating in the Tourism Stimulus Program with a 10-30% discount, applied to combos of accommodation - food - sightseeing tickets, family vouchers, and seasonal discount codes. The total number of visitors will reach 14.5 million, an increase of more than 1.4 million compared to 2024; international visitors will reach 676,000, an increase of 11.8%. The accommodation system is strongly developed, with 1,525 establishments and 92 hotels from 1 to 5 stars. Key tourist areas such as Hung Temple, Thanh Thuy, Xuan Son, Tam Dao, Hoa Binh Lake... recorded a high increase in the number of visitors thanks to upgrading infrastructure, expanding services and creating many new products such as MICE tourism, community tourism, agriculture, night tourism, sports and entertainment services.

According to Mr. Bui Xuan Truong - Deputy Director of the Department of Culture, Sports and Tourism, the 2025 stimulus program has brought about many clear results: The province's tourism has improved both in quantity and quality: Visitors increased, revenue increased, and the destination image became more professional. Products were diversified, businesses proactively participated in stimulus packages, infrastructure was upgraded, and digital transformation made remarkable progress. Regional connections continued to expand, creating stable and sustainable attraction.

However, the Department of Culture, Sports and Tourism found that there are still limitations: Average length of stay is only 1-2 days; spending is still low; typical products are not really outstanding; human resources lack foreign language and management skills; some services are not synchronized. Digital transformation still lacks a complete ecosystem, data is not connected and updated in real time.

To improve the effectiveness of stimulating demand in the following years, the tourism industry focuses on key tasks: Strongly developing typical tourism products: Culture - spirituality (Hung Temple, Tay Thien, Thac Bo Temple), eco-resort (Thanh Thuy, Kim Boi, Xuan Son), agricultural tourism, community, MICE and night tourism. Promoting digital transformation across the industry: Perfecting the smart tourism ecosystem with tourism applications, digital maps, online payments, real-time statistics systems. Attracting strategic investors to build large-scale resorts and entertainment areas. Focusing on improving the quality of human resources. Expanding regional links with Hanoi, Vinh Phuc, Hoa Binh, Son La, Ninh Binh... to form inter-provincial tours and cross-regional products.

It can be affirmed that the 2025 Tourism Stimulus Program has created positive changes in the image, quality and attractiveness of Phu Tho destination. Positive growth signals in terms of visitors, revenue, infrastructure and products show the efforts of the entire political system, management agencies and businesses. This is an important foundation for Phu Tho to continue to make breakthroughs, build green - smart - sustainable tourism, and become an important economic sector in the new development stage.

Comment (0)