Phuc Long

Each cup of Phuc Long tells a story about Vietnamese tea.

Each cup of Phuc Long tells a story about Vietnamese tea.

21/08/2025

From tradition to modernity: Phuc Long reinvents itself to be closer to young people.

From tradition to modernity: Phuc Long reinvents itself to be closer to young people.

15/08/2025

Which bubble tea chain reported profits of trillions of dong?

Which bubble tea chain reported profits of trillions of dong?

Báo Tuổi Trẻ

24/01/2025

Vietnamese food enthusiasts save up to 800 million VND when ordering food through ShopeeFood's livestream.

Vietnamese food enthusiasts save up to 800 million VND when ordering food through ShopeeFood's livestream.

Báo Thanh niên

15/01/2025

Why are Starbucks and The Coffee House continuously closing stores?

Why are Starbucks and The Coffee House continuously closing stores?

04/09/2024

Masan earns nearly 4 billion VND per day from instant noodles, supermarkets, pork, and bubble tea.

Masan earns nearly 4 billion VND per day from instant noodles, supermarkets, pork, and bubble tea.

30/01/2024

Masan's strategy to protect its retail market share through M&A.

Masan's strategy to protect its retail market share through M&A.

01/12/2023

Phuc Long is turning things around after closing hundreds of kiosks at Winmart.

Phuc Long is turning things around after closing hundreds of kiosks at Winmart.

01/11/2023

Masan achieved revenue of over 57,000 billion VND after 9 months.

Masan achieved revenue of over 57,000 billion VND after 9 months.

Báo Thanh niên

30/10/2023

Phuc Long - from a tea shop to a multi-million dollar business model.

Phuc Long - from a tea shop to a multi-million dollar business model.

29/09/2023

With the scorching heat, how are major Vietnamese beverage, dairy, and coffee companies doing business?

With the scorching heat, how are major Vietnamese beverage, dairy, and coffee companies doing business?

06/06/2023