Accelerating tourism development in Ca Mau.

(PLVN) - Accelerating tourism development will contribute to achieving Ca Mau province's economic growth target of 8% or more. At the same time, it will create momentum and strength for double-digit growth in subsequent periods.

Developing tourism in Ca Mau with the motto "Unique products - Professional services - Convenient and simple procedures - Competitive prices - Clean and beautiful environment - Safe, civilized, and friendly destination".

Accordingly, to ensure the economic growth target of 8% or more in 2025, as stipulated in Government Resolution No. 25/NQ-CP dated February 5, 2025, Ca Mau tourism strives to achieve double-digit economic growth, with a total of approximately 2,800,000 tourists (a 30% increase compared to 2024). Of this, approximately 2,784,000 are domestic tourists (a 30% increase compared to the same period); approximately 16,000 are international tourists (a 6.1% increase compared to the same period), and total tourism revenue is estimated at 4,176 billion VND (a 32% increase compared to the same period).

Strengthen communication and promotion of tourism.

The Department of Culture, Sports and Tourism of Ca Mau province organizes Famtrip tours for journalists and media representatives to survey and promote Ca Mau as a tourist destination.

Mr. Nguyen Quoc Thanh – Director of the Department of Culture, Sports and Tourism of Ca Mau province, said: “In the past period, the Department of Culture, Sports and Tourism has taken the lead in coordinating with relevant units to promote communication to raise awareness among people, businesses and communities about civilized behavior at tourist areas and destinations, food safety and hygiene, and environmental protection, contributing to sustainable tourism development. In particular, it aims to enhance the reputation, brand, attractiveness and competitiveness of Ca Mau tourism; while also raising awareness of the role and position of the tourism industry; diversifying communication and promotion methods; and leveraging the power of social media promotion…”

In addition, the Department of Culture, Sports and Tourism regularly provides information to media agencies to coordinate in the communication and promotion of tourism; organizes Famtrip tours for reporters and media to survey and introduce and promote Ca Mau as a tourist destination. It encourages civil servants, employees, and workers to share information and beautiful images about Ca Mau tourism (official information) on social media platforms such as TikTok, YouTube, and Facebook; displays tourism publications; and creates promotional videos for tourism at events, fairs, and exhibitions organized by the province and those invited to participate in by other localities.

Develop ecotourism and agro-tourism products... At the same time, promote products associated with mangrove forest ecosystems, Melaleuca forest ecosystems, etc.

According to the Director of the Department of Culture, Sports and Tourism of Ca Mau, the Department has effectively implemented the Domestic Tourism Promotion Program for 2025. This includes focusing on participating in national tourism promotion activities, targeting specific markets, with a particular emphasis on domestic tourists, high-income tourists, and international tourists.

Ca Mau has been strengthening linkages and effectively implementing inter-regional and inter-local cooperation programs to develop and connect distinctive tourism products, ensuring that tourism products are suitable for target markets; effectively implementing the Plan for the implementation of the cooperation program for tourism development between Ho Chi Minh City and 13 provinces and cities in the Mekong Delta in 2025; the cooperation program with Hanoi and Ninh Binh; promoting and supporting tourism businesses in advertising tourism products and services on the information technology application software for tourism promotion www.camautourism.vn (Smart Tourism); continuing to deploy digital platforms managed by the Vietnam National Tourism Administration to support tourism activities such as: the "Vietnam Travel" application; the "Tourism Management and Business" platform; the Vietnam tourism database system; the smart tourism card, etc.

Improving the quality of tourism products and services.

Mr. Nguyen Minh Luan, Standing Committee member of the Provincial Party Committee and Vice Chairman of the Ca Mau Provincial People's Committee, requested the Department of Culture, Sports and Tourism to take the lead in coordinating with relevant units to inspect, support, and guide the development of new tourism products and improve the quality of existing products to encourage tourists to stay longer, based on the strengths of the province's tourism resources.

Businesses visited the exhibition space showcasing Ca Mau's tourism products, creating opportunities to access a potential market.

Focus on developing key tourism products such as ecotourism, community tourism, local cultural tourism, and spiritual tourism. In particular, prioritize the development of ecotourism products, focusing on biodiversity exploration combined with relaxation and agricultural ecotourism; promote products associated with mangrove and Melaleuca forest ecosystems;…

The Department of Industry and Trade of Ca Mau Province organizes and participates in trade promotion activities, supports the development of characteristic specialty products and OCOP products of the province; develops and expands the market for OCOP products; and integrates activities linked to the promotion of local tourism. The Ca Mau Provincial Police Department takes the lead in coordinating with relevant units to improve the quality of services for tourism at the Hon Da Bac historical site.

The signing ceremony for strategic cooperation between travel agencies and businesses inside and outside the province aims to build long-term cooperative relationships and contribute to promoting the development of Ca Mau's tourism industry.

The Vice Chairman of the People's Committee of Ca Mau province also requested the Mui Ca Mau National Park to develop and improve the quality of tourism products and services in conjunction with the management and protection of natural resources and the conservation of biodiversity in the wetland ecosystem within its forest area. At the same time, he urged increased information dissemination, promotion, and tourism marketing through central and local newspapers and radio stations, linking with national park websites nationwide, and utilizing social media platforms (Facebook, fanpage, TikTok, YouTube, etc.). He also requested the U Minh Ha National Park to improve the quality of existing tourism products and research solutions for developing the "Legendary U Minh Night" tourism product.

The People's Committees at the district level will support the development of agricultural tourism and community tourism products and services; striving for each district and city to have at least one product or service; the People's Committee of Ca Mau city will display OCOP products, souvenirs, and tourism promotional publications...

“Provincial departments, agencies, and branches; district-level People's Committees and relevant units should continue to reform administrative procedures; finalize the policy and Resolution on supporting the development of community tourism in the province until 2030. At the same time, develop a general plan for the construction of the Ca Mau Cape National Tourist Area (when the planning task is approved); implement the provincial tourism development plan until 2030, with a vision to 2050 (integrating the comprehensive communication and promotion plan for Ca Mau until 2030)...” - the Vice Chairman of the Ca Mau Provincial People's Committee requested.

In recent times, tourism in Ca Mau has developed impressively, from its appearance and the quality of its products and services to the number of visitors. This has created a new picture, a new momentum, and a new impetus. The image of Ca Mau tourism has spread rapidly and strongly, receiving high praise and positive reception from tourists.

This is an honor and a source of pride for the collective efforts of all levels and sectors in the province. In particular, it acknowledges the dedication, striving for development, and tireless contributions of businesses operating in the tourism sector within the province; and the significant support and encouragement from tourism businesses and experts outside the province.

Trong Nghia

Source: https://baophapluat.vn/tang-toc-phat-trien-du-lich-ca-mau-post551879.html