Sports and Culture will "cover" the 2026 World Cup.

The FIFA World Cup 2026 – the first World Cup in history to feature 48 teams, taking place across three countries – the United States, Canada, and Mexico – is on a scale far exceeding any previous World Cup.

VietnamPlus•21/05/2026

The World Cup has never been just about football. It's a celebration of emotions, sleepless nights, endless debates, and moments that bring billions of people around the planet together in a shared heartbeat.

With the FIFA World Cup 2026 – the first World Cup in history to feature 48 teams, taking place across three countries: the United States, Canada, and Mexico – the scale of the planet's biggest football event will far surpass any previous World Cup.

In conjunction with this special sporting event, the Sports and Culture Newspaper of the Vietnam News Agency, one of Vietnam's leading sports journalism brands, officially launched a large-scale multi-platform media campaign titled "World Cup 2026 Hotspot."

This is more than just a news coverage plan. It's a comprehensive content ecosystem where the World Cup will be present on every platform, at all times, and in every fan experience.

FIFA World Cup 2026 News: Bringing the World Cup spirit to every page.

Following the success of "Espana 82 News," the Sports and Culture Newspaper will publish a special edition, "FIFA World Cup 2026 News," continuously from June 9th to July 21st, 2026.

Each 16-page issue will have 11 dedicated pages to the World Cup, featuring a range of engaging sections such as: World Cup News, World Cup Updates, Expert Opinions, World Cup Chronicles, Analysis and Commentary, and The Colorful World Cup...

Beyond just updating results and on-field events, the publication also offers in-depth analysis, exclusive perspectives from experts, and stories about the culture, life, and people in the United States, Canada, and Mexico – where the World Cup will be the focus of the world .

Each issue will be a "special ticket" that takes readers into the vibrant atmosphere of the biggest football festival on the planet.

The "World Cup 2026 Information Centre" operates 24/7.

Starting in early May 2026, the FIFA World Cup 2026 section on Thethaovanhoa.vn will operate as a "World Cup information center" running continuously 24/7.

Here, readers can find the latest news, results, match schedules, goal videos, live match updates, expert commentary, on-site reports, behind-the-scenes stories, star profiles, and daily trend highlights.

Information will be disseminated along three main content lines: Background information: match schedules, rankings, team introductions, stadiums, World Cup guide; Main information line: live matches, commentary, opinions, expert analysis; Side information line: World Cup fans, fan culture, World Cup life in Vietnam and around the world.

Throughout the month-long tournament, Thethaovanhoa.vn will truly become a "World Cup hotspot" in every sense of the word.

World Cup 2026 in multimedia languages

Today's World Cup is not just something to read about, but something to watch, listen to, and experience.

Therefore, the "World Cup 2026 Pulse" campaign will promote multimedia content with a range of modern formats such as: Morning World Cup News, Tactical Corner, Pre-match analysis, Results Bulletin, World Cup Talkshow, Video highlights, behind-the-scenes footage, and interesting statistics.

The content will be developed to be concise, engaging, in-depth, and in line with modern information consumption trends.

From the most intense moments on the pitch to the stories behind the scenes, it will all be told through the authentic images, sounds, and emotions of the World Cup.

Strong coverage across the entire digital ecosystem.

Beyond just print media and websites, the 2026 World Cup will have a strong presence across the entire digital ecosystem of sports and culture.

Platforms like YouTube, Facebook, TikTok, and news outlets' social media accounts will become constant "touchpoints" for fans throughout the World Cup season.

Short videos, livestreams, behind-the-scenes footage, trending content, viral moments, and interesting stories from the tournament will be updated continuously in real time.

In an era where readers not only want to "see the news" but also want to directly participate in the event experience, social media will help bring the World Cup closer to fans than ever before.