Summer fashion is now available in stores.

The fashion market is undergoing a "seasonal shift." To suit the hot weather, most products utilize lightweight, breathable fabrics for clothing designs. In the collections of major fashion brands, designs focus heavily on practicality, helping women look beautiful and stylish wherever they go.

Customers shop for fashion items at Co.opmart supermarket in Can Tho.

Ms. Phan Ngoc Han, an employee of a business in Ninh Kieu ward, Can Tho city, said: "During the hot season, family outfits need to be lighter and cooler to suit the weather. At this time, fashion brands have started introducing new collections, and besides, we're also approaching long holidays and the children's summer vacation, so I'm taking advantage of the opportunity to 'hunt' for the most suitable outfits, especially for long trips ."

These days, along the streets in the central area of ​​Can Tho City, such as Nguyen Trai Street, 30th April Street, Mau Than Street, Nguyen Viet Hong Street, etc., many fashion stores, supermarkets, and shopping malls have "changed seasons." Not only large fashion brands, but also many smaller stores have launched summer sales programs with attractive offers to stimulate shopping. Advertising posters are displayed in stores; new collections are given priority in the best locations. This year, colors like blue, yellow, white, and beige have become the main color palette chosen by many customers. In general, prices of products remain stable compared to normal days. Depending on the brand and material, prices range from a few hundred thousand dong to several million dong per item.

For the hot summer season, clothing designs feature simple silhouettes and minimalist styles, mostly in pastel tones on soft, textured fabrics. Emphasis is placed on details like pleats, embroidery, handcrafted floral embellishments, and 3D prints. The materials used by brands this summer are primarily silk, satin, linen, denim, and four-way stretch cotton, which are breathable, wrinkle-resistant, and especially suitable for those who move around a lot. This year, simple styles such as sundresses/long shift dresses and long A-line/pencil skirts remain the main trends. To meet the demands of the hot season, clothing designs are quite simple with accents like bows and ruffled pleats; cowl neck tops, off-the-shoulder tops, shirts, crop tops, and vests; shorts, trousers/jeans/denim in curved, baggy, or straight leg styles are still popular choices. Depending on the style and brand, dresses range from 380,000 to 4.5 million VND/piece; skirts from 475,000 to 2.5 million VND/piece; tops from 325,000 to 1,850,000 VND/piece; and trousers from 350,000 to 850,000 VND/piece.

Launched in early April, SIXDO's summer collection "Hortensia" features a color palette of blue, beige, white, and yellow, interspersed with refreshing hydrangea floral patterns. The materials used are soft silk and satin combined with high-quality twill and cotton, processed through sophisticated embellishment, floral printing, and 3D shaping techniques. Emphasizing versatility and sophistication, the "Hortensia" collection offers a variety of silhouettes, from flared dresses and pencil dresses to modern office wear sets.

To kick off its Spring/Summer 2026 collection, IVY moda introduces "A Sip of Spring." Inspired by a fresh spirit, the designs in this collection aim for elegant, feminine beauty that is both modern and easy to wear, with a dominant matcha green color palette. According to IVY moda, the special feature of this collection lies in its meticulously researched silhouettes designed to flatter the figure without being restrictive. The sophisticated tailoring and skillful details help the designs accentuate the body's curves while providing comfort and a natural feel. Furthermore, many designs are cleverly crafted to conceal body imperfections, helping women feel confident.

Entering the Spring/Summer 2026 fashion market, Elise introduces its "Soft Structure" collection, designed around basic silhouettes skillfully crafted with knitted polo shirts, A-line skirts, loose-fitting wide-leg trousers, and dresses. The color palette features neutral shades, from beige, ivory, olive, navy, and deep red. The collection uses high-quality cotton and soft knit fabrics; the smooth surface creates a comfortable feel while maintaining the shape.

Pistachio green is the dominant color in NEM's summer fashion collection. NEM's designs feature flared, tiered silhouettes, combined with stylish waist belt details to flatter the figure. Alongside this, the collection includes monochrome office wear with minimalist designs that still maintain elegance and sophistication.

C'CHIC's summer collection "Coastal Silence" focuses on flowing A-line dresses and wide-leg trousers. Lightweight materials such as chiffon, cotton, and soft knit are predominantly used in the collection. The color palette includes cream, sea blue, earthy brown, and orange…

Fashion accessory brands such as Vascara, Aldo, and Elly also introduced their summer collections with handbags, hats, sunglasses, and shoes. Depending on the brand, the average price of a product ranges from 560,000 to 2,500,000 VND per item.

Besides physical fashion stores, women can also shop through online shopping websites. These websites offer a wide variety of goods, including all kinds of clothing, accessories from domestic fashion brands, and imported products.

Text and photos: KHANH NAM

Source: https://baocantho.com.vn/thoi-trang-mua-he-len-ke-a201257.html