Attracting tourists during the April 30th and May 1st holidays.

This year's 30th April and 1st May holiday, lasting five days, is a favorable time for travel. With a variety of unique and diverse tourism products, Da Nang city expects to attract a large number of tourists for recreation and relaxation.

National Lion and Dragon Dance Festival - Da Nang Downtown on April 29th. Photo: NGOC HA

Diverse customer sources

According to a recent announcement by booking.com, one of the world's leading online travel platforms, from April 30th to May 4th, coastal destinations continued to be the top choice for travelers seeking a relaxing beach vacation; Da Nang topped this search list. Da Nang also led the search list for solo travelers (prioritizing familiar and easily accessible cities). Furthermore, Da Nang was among the top 5 domestic destinations searched for by couples and families.

Many travel agencies affirm that the April 30th - May 1st holiday and the summer season are peak periods for tourism in Vietnam in general and Da Nang in particular. For domestic tourists, the family segment remains important, especially during long holidays and the summer vacation for students. They tend to seek resorts with amenities for children and recreational activities suitable for the whole family. Young people want to explore, experience, and "check-in" at new and unique destinations and often prioritize dynamic activities, street food, cultural events, and music . Couples seek romantic settings, high-quality resort services, and private experiences.

For international tourists, South Korea and Southeast Asia are expected to remain key markets for Da Nang. Tourists tend to be interested in beautiful beaches, local cuisine , entertainment areas, and spa and resort services. The number of tourists from Australia, Europe, and North America may increase compared to previous periods. This group of tourists often seeks cultural and historical experiences, nature exploration, and high-end culinary experiences.

“The Da Nang tourism market during this holiday period is expected to be very vibrant and see significant growth in both domestic and international tourists. We are conducting analysis of each customer segment; forecasting preferred services and experiences to develop suitable tours. We expect the tourism market to Da Nang during this period to continue its positive growth momentum,” shared Mr. Nguyen Ngoc Thien, Deputy Director of Hai Van Cat International Travel Company.

Meeting the needs for relaxation and entertainment.

Da Nang offers a diverse range of accommodation options to cater to various customer segments. High-end beachfront resorts and hotels are top choices for families and travelers seeking a relaxing vacation. Boutique hotels and homestays are ideal for young people and travelers wanting a unique experience close to local culture. Serviced apartments are suitable for families or groups of friends on extended trips who prefer to cook their own meals. Visiting Da Nang during this time, tourists can immerse themselves in the festive atmosphere of Ba Na Hills, the vibrant and modern life of Da Nang Downtown, and the rich cultural heritage of the Da Nang Museum.

Mr. Huynh Nam Thang, General Director of Sun Group Central Region, said: “To better serve tourists during this period, we will put into operation cable line number 8 and are investing in the construction of cable line number 10, with a capacity to serve 8,000 to 10,000 guests per hour, increasing the total daily capacity that Ba Na Hills can serve to nearly 40,000 guests. At the same time, we will also open a new buffet restaurant with a capacity to serve up to 10,000 guests at the same time. In addition, the system of food kiosks will also be expanded to meet the diverse needs of tourists.”

For beach activities such as swimming and water sports, these are expected to attract many tourists during this period. According to Mr. Nguyen Thanh Tam, General Director of Viet An Group Joint Stock Company, the company has proactively planned early to ensure the best service for domestic and international tourists visiting Da Nang. Regarding products, beach experience tours such as swimming, snorkeling, canoeing/yachting combined with expanded trekking tours to explore Son Tra Peninsula… have been upgraded in terms of both service quality and the team of guides, ensuring safety, professionalism, and a complete experience for tourists.

“We will increase manpower, conduct thorough technical inspections of all canoes and diving equipment, and provide medical support to meet the increased demand during the holiday season. Following the trend of green, safe, and sustainable tourism, we are integrating activities to protect the marine environment and encouraging tourists to join hands in preserving nature while participating in tours,” Mr. Tam shared.

NGOC HA

Source: https://baodanang.vn/kinhte/202504/thu-hut-khach-du-lich-dip-le-30-4-va-1-5-4004657/