The Organizing Committee of HIFF 2024 hopes that Ho Chi Minh City will become a "film city" and join the UNESCO Creative Cities Network (UCCN network).
Affirming the position of cinema in Ho Chi Minh City and Vietnam
HIFF 2024 is an annual event hosted by the Department of Culture and Sports of Ho Chi Minh City, in coordination with the City Cinema Association, with the support of the Cinema Department and members of the advisory board. This is one of the activities within Ho Chi Minh City's strategy to develop the film industry, improve the quality and reputation of the city's cinema, and contribute to promoting the image, culture and tourism of Ho Chi Minh City to international friends.
Ms. Nguyen Thi Thanh Thuy, Deputy Director of the Department of Culture and Sports of Ho Chi Minh City, spoke at the launching ceremony of HIFF 2024. (Photo provided by the Organizing Committee)
Ho Chi Minh City has long intended to organize an international film festival, but only now has the "right time - right place - right people" to do it. Ms. Nguyen Thi Thanh Thuy, Deputy Director of the Ho Chi Minh City Department of Culture and Sports, said: "HIFF 2024 is an important event, not only for the film industry but also for Ho Chi Minh City. We hope that HIFF 2024 will be a bridge for filmmakers, actors, and audiences at home and abroad to exchange, learn, and cooperate on cinema. HIFF 2024 will also be an opportunity to introduce quality Vietnamese cinema works, thereby affirming the position and prestige of Vietnamese cinema in general and Ho Chi Minh City in particular on the world cinema map".
Perspective of the venue planned to host HIFF 2024 activities. (Photo provided by the Organizing Committee)
HIFF 2024 will take place from April 6 to 13 at the City Theater, outdoor area of Lam Son Park - Le Loi Street, District 1. Many activities are expected to attract hundreds of thousands of attendees with thousands of guests, including about 200 filmmakers, directors and actors from countries around the world. The HIFF 2024 Jury is made up of leading experts in the field of cinema in Europe, Asia, America and Vietnam.
In addition to screening award-winning films, HIFF 2024 will also organize exhibitions on "Content Industry" and "Film Industry" scheduled to take place on Nguyen Hue walking street. In addition, there will be seminars; meetings and exchanges with fans and other sideline activities such as music shows, fashion shows in movies with performances by many famous singers, musicians, designers and models.
Branding
Ho Chi Minh City has a rich cultural and historical heritage, is a cultural convergence and is also the center of the largest film activities in the country. Therefore, the unique traditional culture and core values are what HIFF 2024 aims to create a unique feature for this event.
During the process of studying, researching and preparing for HIFF 2024, the Organizing Committee received advice from Mr. Kim Dong Ho - founder and former president of Busan International Film Festival (Korea); Mr. Jeremy Segay - Southeast Asia Audiovisual Attaché of the French Embassy; Mr. Jay Choi - former director of Warner Bros (Korea); Associate Professor, Dr. Tran Luan Kim, director Phan Dang Di, director Charlie Nguyen, film critic Le Hong Lam...
Director Charlie Nguyen expressed: "I was very surprised and happy to be invited by the HIFF 2024 Organizing Committee. It is truly wonderful to have a world-class film festival for the first time in Ho Chi Minh City. I have exchanged and contributed all the information I have about films to the organizing committee. I have also contacted and connected with all the contacts I know in the film industry, inviting them to come to HIFF 2024."
During the HIFF 2024 launch announcement, many filmmakers contributed their heartfelt opinions, expressing their hope that this event will be a unique and successful film festival.
"HIFF 2024 is an event for professionals to compete, exchange, and seek cooperation opportunities, but above all, it is a film festival to gradually build a brand, becoming a cultural destination for tourism in Ho Chi Minh City. An event that is expected to give wings to Vietnamese cinema in general and Ho Chi Minh City in particular to reach further" - Ms. Nguyen Thi Thanh Thuy emphasized.
“In addition to the joy of exchanging, learning, and seeking cooperation opportunities in the film industry, we also expect HIFF 2024 to have the participation of star actors and famous directors in the world,” director Hoang Nhat Nam excitedly said.
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